How Much Does a 30 Second Promotional Video Cost?
If you’ve ever thought about producing a video for social media or for your website, there’s a good chance you’ve questioned, “how much does a 30-second promotional video cost?” This question comes up a LOT. While there are ways for us to provide estimates on the amount you can expect to pay for a 30-second promo, it’s hard to define a set cost without more detail. The truth is, a 30-second promotional video can cost anywhere from $500 to $5000 or more. Here’s what you need to know.
First, we take a look at averages. Benchmark data suggests that the average cost of video per finished minute is in the range of about $1,000 on the lowest end up to more than $10,000 on the highest end. The truth, most promotional videos fall well in-between this range in the price range of about $3,000 to $5,000 per finished minute. Therefore, the cost of a 30-second promotional video is typically around $1,500 to $2,500. Now we’re getting somewhere!
In a recent study, it was shown that most promotional videos ranged in the $2,500 to $10,000 per finished minute cost. So as a good rule of thumb, you can expect to pay somewhere around $1,500 to $5,000 for that 30-second clip.
book your Henderson camera crew here
What Makes Up the 30 Second Promotional Video Cost?
That’s another great question. The fees that represent the total cost of the 30-second promotional video include things like scriptwriting, Directing, and editing.
Here’s what you should budget for each professional’s rate that will be involved in the creation of your 30-second promotional video:
● Film Director – >$250 per hour
● Script Writer – >$150 per hour
● Cameraman – >$400 per hour
● Editor – >$175 per hour
● Actors – >$500 per hour
● Equipment – up to 100s per hour
● Studio Shooting – up to $400 per hour
● Narrator – >$400 per hour
● Audio Files – up to $1000
● Video Rendering – up to $75 per hour
● B-Roll – expect to pay a percentage between 10 and 50% of your total cost
● Miscellaneous Fees – can cost very little up to 1000s extra
These rates are based on a range of factors. Things like voiceovers, sound effects, animation, graphics, and the addition of special effects or added equipment needs for the shoot will add to your total 30-second promotional video cost.
Want to learn more about what you can expect your 30-second promotional video to cost? Give Beverly Boy Productions a call today!
