Behind the Campaign: Scout Air Commercial Production in New Orleans
Project snapshot: Commercial / Advertising Production • Agency Client • Celebrity Talent • Director-Led Crew • Location Shoot at Kingsley House • Multi-Version Post Workflow • 8 Language Deliverables
Project overview
Beverly Boy Productions worked alongside agency client Show More to create a commercial video production New Orleans brands and agencies can use as a model for polished campaign execution. The project centered on the Turtle Beach Scout Air Headphones and featured NBA player Josh Hart as on-camera talent. Initial communication included Autumn Hagerty and Kyle Ramos, with Kyle, the company founder, becoming the primary contact as the project progressed. Director Daniel Waghorne helped assemble the crew, while Shelby Hunter played an important role in securing access to Kingsley House, where the commercial was filmed. From pre-production through post, the project required careful coordination, location access, talent support, and a detailed review process to bring the final campaign to completion.
Why this gear?
Production goal | Key tool | One-line “why” |
Strong campaign direction | Director-led production workflow | A dedicated director helps shape performance, pacing, and overall commercial tone. |
High-value featured talent capture | Location setup at Kingsley House | A distinctive location adds production value and gives the commercial a more polished visual setting. |
Brand-centered storytelling | Commercial production crew | A well-coordinated crew supports efficient capture of product, talent, and lifestyle moments. |
Flexible review process | Multi-version post workflow | Multiple revisions help align graphics, text placement, and messaging with agency expectations. |
Wider campaign usability | Translated versions in 8 languages | Multi-language deliverables extend the usefulness of the commercial across broader audiences. |
Gear & crew highlights
Component | Details |
Client | Show More |
Primary Contacts | Autumn Hagerty and Kyle Ramos |
Director | Daniel Waghorne |
Location Support | Shelby Hunter assisted with access to Kingsley House |
Filming Location | Kingsley House, New Orleans |
Talent | Josh Hart |
Product | Turtle Beach Scout Air Headphones |
Production Scope | Pre-production, production, and post-production |
Post Workflow | V1 delivered within 2 weeks, followed by multiple review rounds |
Final Deliverables | English version plus translated videos in 8 additional languages |
MANAGING A COMMERCIAL WITH MULTIPLE MOVING PARTS
Commercial productions often involve more than just the shoot day. For this New Orleans campaign, success depended on coordination across agency communication, crew assembly, location access, talent logistics, and a highly detailed post-production process. Each part of the workflow had to support the overall goal of delivering a polished spot centered on both product and personality.
The Kingsley House location helped give the commercial a more refined visual backdrop, while the involvement of featured talent Josh Hart brought a recognizable presence to the campaign. Director-led execution also helped keep the project creatively focused, especially on a production where brand messaging and performance needed to work together on screen.
In post-production, the project expanded well beyond an initial cut. Graphics and text placement required extensive client review, eventually leading to seven versions before approval. Later, the scope grew again with translated versions in eight additional languages, making the final delivery process more complex but far more useful for broader distribution.
FINAL DELIVERABLES
The final production delivered a polished commercial campaign built around featured talent, branded product storytelling, and a layered post-production workflow.
The production included:
- Commercial Video Production
A professionally produced advertising spot filmed at Kingsley House in New Orleans, featuring Josh Hart and the Turtle Beach Scout Air Headphones. The production combined agency collaboration, director-led execution, and coordinated location support to create a polished commercial piece. - Multi-Version Post-Production Delivery
Post-production included an initial V1 delivered within two weeks of filming, followed by multiple rounds of revisions to refine text and graphics placement. The project ultimately reached final approval after seven versions. - Expanded Language Deliverables
A few weeks after the main commercial process, the client requested translated videos in eight additional languages beyond English. The full project was completed on February 1, 2022, wrapping a broader delivery scope than the original commercial alone.
A PRACTICAL NOTE ON COMMERCIAL PRODUCTIONS
Commercial video productions often continue evolving well after filming ends. While the shoot itself is a major milestone, brand campaigns usually require careful review of messaging, graphics, pacing, and final formatting before approval. That is especially true when agencies, brand stakeholders, and multiple deliverable versions are involved.
Location access and talent coordination also play an important role in shaping production value. A strong location can elevate the entire look of a commercial, while a recognizable featured subject can bring added energy and visibility to the final piece. Behind the scenes, these elements require thoughtful planning and reliable communication.
When campaigns later expand into translated or alternate-language versions, post-production becomes even more important. Organized workflows and revision management help ensure the content remains consistent while adapting for broader use.
PLANNING A COMMERCIAL SHOOT?
Commercial production gives brands and agencies a strong way to showcase products, talent, and campaign messaging in a polished visual format. With the right crew, creative direction, and post-production support, a single commercial shoot can grow into a broader multi-deliverable campaign.
Beverly Boy Productions supports commercial productions for brands, agencies, and advertising teams, helping clients manage everything from production logistics to polished final delivery.
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