On Set in Detroit: Roland Berger Commercial for The Shack Production
Project snapshot: Commercial / Advertising Video • FX6 Camera Package • DJI Transmission System • Mavic 3 Pro Cine Drone • 7 Talent • DP • 1st AC • HMU • Photographer • Location Scout • Grip & Lighting Package
Project overview
In October 2025, Beverly Boy Productions collaborated with The Shack Production to help execute a polished commercial video production in Detroit for the Roland Berger Commercial project. Designed for advertising use, the shoot combined cinematic camera work, aerial footage, location planning, still photography, and a multi-role production team to support a professional campaign workflow. With two production days, one photography day, and location scouting built into the schedule, the project was structured to maximize visual variety while keeping the production efficient and organized on set.
Why this gear?
Production goal | Key tool | One-line “why” |
Cinematic commercial visuals | FX6 Kit | Delivers high-end image quality, strong dynamic range, and flexible performance for advertising content. |
Reliable on-set monitoring | DJI Transmission system with two 7” monitors | Gives crew and client clear wireless viewing for faster decisions during production. |
Dynamic aerial coverage | DJI Mavic 3 Pro Cine Drone | Adds polished overhead and environmental shots that elevate commercial storytelling. |
Sharp focus control | Focus Pulling Kit + 1st AC | Helps maintain precise focus during moving setups and branded hero shots. |
Polished on-camera presentation | HMU + HMU Kit | Keeps talent camera-ready across multiple setups and production days. |
Strong visual environments | Location Scout | Ensures each backdrop supports the brand message and production goals. |
Gear & crew highlights
Component | Details |
Camera | FX6 Kit |
Monitoring | DJI Transmission system w/ (2) 7” monitors |
Drone | DJI Mavic 3 Pro Cine Drone – 2 days |
Camera Support | Tripod • Focus Pulling Kit |
Lighting / Grip | Grip / Lighting Package |
Crew | Director of Photography – 2 days • 1st AC • HMU • Runner / PA • Location Scout – 2 days |
Photography | Photographer – 1 day |
Talent | 7 on-camera talent (without buyouts) |
Production Support | Media • Parking • Mileage • Food / Craft |
COORDINATING A MULTI-LAYER COMMERCIAL SHOOT
Commercial productions often involve far more moving parts than a standard interview or event shoot. For this Detroit campaign, the production needed to coordinate camera, photography, drone work, talent, hair and makeup, scouting, and support logistics across multiple days. That kind of structure is what helps a branded shoot run efficiently while still leaving room for creative flexibility.
Location scouting was especially important here, since commercial work depends heavily on matching the right setting to the campaign’s tone. Combined with the drone package and professional lighting support, the production was able to build a more visually dynamic result that feels intentional, polished, and suited for advertising use.
FINAL DELIVERABLES
The final production delivered polished commercial advertising footage and supporting visual assets designed to help bring the Roland Berger campaign to life with a professional, brand-forward look.
The production included:
Commercial / Advertising Video
A professionally produced commercial shoot featuring cinematic FX6 capture, controlled lighting, wireless monitoring, drone coverage, and coordinated multi-talent production support. The setup was designed to give The Shack Production flexible, high-quality footage for commercial editing and campaign use.
This production also included still photography support, helping expand the value of the shoot with additional assets captured during the production window.
A PRACTICAL NOTE ON COMMERCIAL VIDEO PRODUCTIONS
Commercial productions require a careful balance between creative ambition and production logistics. Every detail, from talent coordination and location readiness to camera monitoring and lighting control, affects how efficiently the day unfolds and how polished the final footage feels.
Advertising shoots also benefit from planning that goes beyond the camera package alone. Location scouting helps shape the visual tone before shoot day, hair and makeup keeps talent presentation consistent, and support roles like PAs and ACs help maintain momentum on set. When those elements are aligned, the production team can focus on capturing footage that feels elevated, intentional, and ready for campaign use.
PLANNING A COMMERCIAL SHOOT IN DETROIT?
Commercial video production helps brands create polished content for campaigns, promotions, internal launches, and advertising initiatives. Whether the goal is cinematic brand storytelling, product-focused messaging, or a broader campaign rollout, a well-organized production can make all the difference in how the message is received.
Beverly Boy Productions supports commercial video productions in Detroit, helping agencies, brands, and production partners execute polished shoots with the crew, gear, and workflow needed for professional results.
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