Building a Vision: Brand Video Production for Corza Ophthalmology in Chicago
Project snapshot: Commercial Brand Videos • 2-Day Shoot • Director of Photography, PA/Grip • Dual 4K Cameras • Full Post-Production • Series of Brand Edits
PROJECT OVERVIEW
Beverly Boy Productions partnered with Corza Ophthalmology to produce a large-scale brand video production Chicago project focused on showcasing multiple sub-brands within their ophthalmic product portfolio. The objective was to create a cohesive set of ten two-minute brand videos, each highlighting a different Corza brand including Katena, Asico, and Onatec.
This multi-brand campaign required a highly efficient production approach to capture a large volume of unique content during an intensive two-day shoot at Corza’s Chicago facility. The final result would provide Corza with a versatile library of marketing assets capable of supporting product education, brand awareness, and industry presentations.
Businesses throughout Chicago increasingly rely on professional brand videos to communicate complex products and services to partners, distributors, and customers. For companies in specialized industries like ophthalmology, video content helps translate technical expertise into compelling visual storytelling.
he production was designed for efficiency without sacrificing production quality. Our streamlined crew included a Director of Photography and a versatile Production Assistant who supported grip duties throughout the shoot. Working with a dual 4K camera setup allowed the team to capture multiple angles simultaneously, providing editors with flexible coverage for the ten final videos.
This approach ensured consistent visual quality across all deliverables while allowing each brand video to maintain its own unique focus.
WHY GEAR CHOICE MATTERS
For a multi-deliverable commercial project, equipment must be selected with efficiency, consistency, and visual quality in mind. The production setup needs to support a fast-paced workflow while ensuring every video reflects a polished and professional brand image.
Each piece of gear used during the shoot helped maximize the productivity of the two-day production schedule.
Production Need | Gear Choice Used | Why It Matters |
Efficient Multi-Angle Coverage | Dual 4K Camera Setup | Using two cameras significantly increases production efficiency. It allows simultaneous capture of wide and tight angles, giving editors more flexibility when building dynamic cuts without resetting for additional coverage. |
Consistent Brand Aesthetic | Professional Lighting Kit | Professional lighting ensures every video maintains a clean and consistent visual style. It enhances product visibility and keeps the overall look aligned with Corza’s brand standards. |
Clear & Professional Messaging | Professional Audio Kit | High-quality microphones ensure every line of dialogue is recorded clearly. Clean audio is essential when communicating detailed information about medical products and brand messaging. |
Confident Talent Delivery | iPad Teleprompter (Backup) | A teleprompter provides additional support for on-camera presenters when needed, helping ensure key brand messages are delivered clearly and efficiently during a fast-paced shoot. |
GEAR & CREW HIGHLIGHTS
This production relied on a lean and efficient package designed to capture a large volume of footage while maintaining consistent production quality across all ten videos.
Component | Details |
Production Crew | Director of Photography, Production Assistant / Grip |
Camera Package | 2 Ă— 4K Camera Setups |
Support | Tripods |
Audio | Professional Audio Kit |
Lighting | 3-Point Professional Lighting Kit |
Talent Aid | iPad Teleprompter (Backup) |
Post-Production | Editing for 10 Brand Videos |
FINAL DELIVERABLES
The project culminated in a significant expansion of Corza Ophthalmology’s video marketing assets.
A comprehensive post-production workflow ensured each video maintained consistent visual quality while clearly communicating the unique focus of each sub-brand.
The final deliverables included:
Ten 2-Minute Brand Videos
Each video was carefully edited to highlight a specific Corza sub-brand, integrating interview content, product visuals, and supporting B-roll footage. The result was a polished collection of marketing assets ready for use across websites, trade shows, internal communications, and digital marketing campaigns.
All final videos were delivered digitally, providing Corza’s team with a flexible set of visual tools to promote their diverse ophthalmic product portfolio.
A PRACTICAL NOTE ON BRAND VIDEO PRODUCTION
Effective brand video production Chicago requires balancing consistency with individuality. When producing multiple brand videos under one company umbrella, the challenge is to create a unified visual style while still allowing each product line or brand identity to stand on its own.
This process begins during pre-production. Shot lists, interview prompts, and visual themes must be carefully structured so they can be adapted across multiple videos without losing efficiency on set.
During production, organization becomes critical. Capturing enough footage for ten separate deliverables over a two-day schedule requires careful coordination between crew, talent, and production planning.
Post-production is equally important. Editors must organize a large volume of footage while maintaining consistent pacing, style, and visual identity across all videos. When executed properly, this process transforms raw footage into a cohesive set of brand assets capable of supporting marketing efforts long after the shoot concludes.
PLANNING SOMETHING SIMILAR?
A multi-video brand campaign is one of the most effective ways to build a comprehensive marketing content library. Whether introducing new product lines, educating customers, or supporting industry events, producing multiple brand videos at once allows companies to maximize their production investment.
Beverly Boy Productions regularly manages complex commercial video projects involving multiple deliverables and tight production schedules. Through careful planning, efficient on-set workflows, and thoughtful post-production, our team delivers high-quality video assets designed to support long-term marketing goals.
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