Top 5 Benefits of Live Video Production Services
Business owners considering live production services are likely interested in the benefits that these services can bring to their brand. As more consumers turn to video as a way of connecting and engaging with the businesses and brands they love, business owners are seeking new ways of delivering content for their audiences to keep them engaged and interested. Live production services provide business owners like yourself with a variety of benefits including increased reach, higher revenue, and expanded visibility for your brand. Here are the top 5 benefits of live video production services.
If you’re considering whether or not to include live production services in your marketing campaigns, contact Beverly Boy Productions to learn more about the many benefits that live video production can have for your brand. We’ve listed several benefits here but the true value of live video production is dependent upon your individual needs and circumstances. Give us a call to learn more.
1. Live Video Increases Your Brand Reach
One of the easiest ways to increase reach for your brand is to provide live streamed video for your audience. Consider live production services if you’re already hosting an in-person event. The addition of a live stream opportunity for your audience will increase your reach by as much as 50% or more without any other major changes being involved.
Providing a live stream allows your audience to view your event from all around the world. Geographic limitations, travel, and various other potential limits to attending in-person will not be an issue if you offer events via the internet.
2. Live Video Increases Consumer Trust in Your Brand
One of the most important variables to conversions for your business is consumer trust. But how do you get consumers to trust your brand if they’ve never heard of you before? The use of live video can increase your trustworthiness by providing consumer insight into the “Human” side of your brand.
Live production services that incorporate interactive experiences into your broadcasts and allow your consumers to engage with the people that are responsible for your brand’s success will help to build trust in your brand.
3. Live Video Allows Consumers to Engage with Your Business
Hiring live production services like Beverly Boy Productions will allow you to incorporate real-time engagement activities into your streams so that your consumers can interact with your brand. Consumers enjoy engaging with the brands they love and appreciate the deeper connection that comes from a live stream.
Incorporating live video into your marketing campaigns can help you to increase consumer engagement while also providing a unique opportunity for you to collect personal data from your audience — two wins for your brand!
4. Live Video Increases Your ROI
Consumers are interested in interacting with live video and they’re more likely to purchase from a brand after they have seen a video. In fact, research has found that webcasts and live video streams are actually incredibly useful in converting viewers, even for higher ticket items such as computer software and similar long-term, high-dollar expenses.
Because live production services are so cost effective, you’ll be able to bring in more conversions at a lower overall expense for your business resulting in increased ROI for your brand.
5. Live Video Increases Your Knowledge of Your Audience
What could your business do if they had more audience insights? What if you could gather the exact information that you need from your audience? Live streaming that incorporates polls, surveys, interactive Q&A sessions and other forms of data collection can be used to help you gain more information about your audience.
Live production services can be used to build out customized engagement opportunities that allow you to collect data about your audience that can be used to customize future marketing campaigns. Just think about how much you can learn about your audience if you just ask!