Are Businesses Really Using Live Webcasting?
Webcasting is a popular trend that is growing in vibrance and acceptance especially with social distancing as it becomes the “new” social norm. Both internal and external corporate communications look to webcasting as a new way of staying connected with team members and employees. Likewise, big brands and small are using live webcasting to connect with customers and deliver engaging content that helps solve problems, build repertoire, and generate a firm balance in the business to client relationship. Here’s what we know about businesses that are using live webcasting to their advantage.
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Most People Watch Webcasts, Live
While some brands look to reselling the recorded webcast as a secondary means of generating monetary value from the live webcast it appears that the majority of viewers seek to watch the webcast when it is streamed live.
However, estimates show that 21% of those who watch webcasts seek to do so “on-demand” and therefore look to watch when it is most convenient to them, not to the business delivering the webcast.
Therefore, it is important to provide a recorded, on-demand viewing option to provide consumers with the viewing opportunity that is most suitable to them.
Businesses Report User Friendliness Among Audience a Major Challenge
A study found that the greatest challenge that brands face in delivering a live webcast to their audience is not exactly suffered by the business, but by the audience themselves.
This challenge is relative to connecting and viewing the broadcast. Many viewers struggle with understanding how to connect to the webcast and how to stay connected to enjoy the broadcast.
Brands can overcome webcasting challenges associated with difficulties in user connection by delivering detailed instructions well in advance of the cast to ensure viewers are prepared to access to program when it goes live.
The best way to invite a viewer is by link and, when possible, limiting access codes or secondary verification or authentication needs can help to further limit struggles.
How Businesses are Using Live Webcasts
Businesses are using webcasting for a wide range of situations. Many find that providing webcasting feeds of their customer service, specialty uses of products or services, and similar events can improve customer satisfaction.
The use of live webcasting has several benefits for businesses including:
- A wider reach than traditional brick and mortar access.
- Convenience to the audience, on-demand webcasting can be viewed anytime that is preferred by the viewer.
- Affordable options that represent maximum value to the business.
Unfortunately, webcasting is a highly technical activity that is generally not done by the business itself–at least not without some help. If you’re not technically skilled, prepare to hire a professional to help out with webcasting for your brand.
Again, this can still provide a cost effective means of delivering your content to a wider audience despite location or timing.
Professional webcasting crews, like Team Beverly Boy, will work with the business to produce top quality webcast productions that deliver exceptional quality to the viewer.
With a proper crew in place, brands can deliver live streamed content that has been pre-recorded or that is recorded live for the audience.
Businesses are using webcasts for the following:
- Delivery of online courses by universities and colleges.
- Educational delivery and training within brands.
- Product knowledge delivery to customers.
Webcasting represents a self-managed, efficient means of producing valuable content for the consumer, your employees, or investors to gain further understanding of your brand and the solutions you provide.
How Do I Get Started?
Webcasting is a technically involved process that should be carefully planned. Contact Beverly Boy Productions to discuss live webcasting for your business and the possible solutions that can be used to bring quality content to your employees, students, or clients.
Webcasting provides a means for businesses to broadcast worldwide and reach an exceptional audience. Team Beverly Boy connects your brand with the world!
Give us a call at 888-462-7808 to review the steps necessary to produce a webcast for your brand. We’ll work closely with you to determine your brand’s needs and the next steps to developing a webcast for your brand.
Our professional production crew has two decades of experience in producing webcasts and live event streams for companies worldwide–we can’t wait to help you.