Video Production for the Hotels & Motels Industry
Are you in search of a professional Video Production for the Hotels and Motels Industry ? The hotels & motels industry, like most of the hospitality industry, is notorious for volatility both seasonally and annually, too. Smart hotel brands engage in diversified offering of services and accommodations in order to maximize revenue gains despite the volatility of the market.
An industry worth more than $133 billion dollars and employing over 1.3 million people, most hotels and motels are already actively engaging in video marketing to promote their services & accommodations. Video Production for the Hotels & Motels Industry can vastly improve growth for these brands both online and offline while also giving way to safer & more effective training programs, too.
Around 2017 it was estimated that video would occupy about 74% of total internet traffic across the world, that figure continues to grow surpassing 82% recently. Consumers watch billions of videos each day, with the average consumer watching about 100 minutes of video online every day. As social media continues to become increasingly popular, and market giants like YouTube reflect consumer interests, hotels & motels must not overlook the importance of putting video to work for their brands.
At Beverly Boy Productions we produce videos for travel and hospitality industry brands including those in the hotels & motels industry. Our Video Production for the Hotels & Motels Industry includes creation of promotional videos that are ideal for use on social media platforms such as Facebook, TikTok, & Instagram as well as the production of marketing media, training videos, and customer testimony and expert interviews that are ideal for generating brand specific growth.
Promotional Videos for the Hotels & Motels Industry
Promotional videos for hotels and motels can share the story behind the brand, drawing in audience interest and boosting excitement for the brand. Short promotional videos can be used for many purposes including everything from increasing audience awareness, driving consumer trust, and boosting conversions. The typical promo video is between 30 and 60-seconds long, but depending on the distribution plans, some promotional videos for hotels & motels run a little bit longer.
The idea behind promotional Video Production for the Hotels & Motels Industry is to:
- Create videos that will build brand awareness.
- Create video content that increases audience trust.
- Create videos your audience will remember.
- Create videos that influence outside partnerships or engagement.
- Create videos that will nurture existing client relationships.
All of these goals, and many more can be achieved with promotional videos for your hotel or motel.
Marketing Videos for the Hotels & Motels Industry
The production of professional marketing videos for hotels or motels can have a significant impact on audience engagement, brand trust, and guest interactions. In fact, marketing videos play a unique role for many hotels & motels driving visibility and increasing bookings during high season times and during low times. Marketing videos can have the following benefits for the hotels & motels industry:
- Increased visibility on social media.
- Stronger audience exposure.
- Greater audience engagement and interactions.
- Improved understanding of products, services, and accommodations.
- Significant exposure online and advanced rankings in the SERPs.
- Increased audience trust.
- Higher conversions and sales.
Marketing Video Production for the Hotels & Motels Industry can help you capture the interest of your target audience and educate prospects as well as current guests on additional offerings and amenities such as activities taking place in the surrounding area, on-site activities, meals, and other important events that are key to bringing more people into your hotel or resort as well as to keeping those that are present satisfied with their stay.
Training Videos for the Hotels & Motels Industry
Training videos for the hotel industry are essential for several key reasons. Not only do training videos reduce the cost of training for hospitality brands, they streamline training processes and ensure consistency of details and data that are shared across teams. Employees love training videos for their flexibility, ease of accessibility, and because they’re interactive and fun to watch.
Training Video Production for the Hotels & Motels Industry is going to improve employee engagement in your training program, increase educational outcomes, and provide an “always-on” training experience in which employees can access training as needed.
Interview Videos for the Hotels & Motels Industry
Interview videos for hotels & motels include both customer interviews and expert interviews, too. Together, these types of video are a robust means of driving consumer trust in your brand. With expert interviews, you can boost consumer education of the faces and people behind your business building credibility and authority in the industry.
Customer interviews take that trust a step further, increasing consumer excitement for your brand and driving conversions. It’s all part of Video Production for the Hotels & Motels Industry that represents a strong marketing force for your brand.