Learning How to Get Endorsements for Film Projects
Endorsements can propel your project to the next level. Especially if you figure out how to get endorsements for film projects that you’re working on and those endorsements come from prominent members of the industry. Even if you’re not producing the most prominent film or your story isn’t exactly the next Harry Potter? Celebrity endorsements can be highly profitable for your production. In fact, having celebrity endorsements can propel your project to the next level. But it’s not always as easy as it may seem.
Learning how to get endorsements for film projects that you’re working on is an important step of many that you will take as a filmmaker that’s establishing a name for yourself and your work in the industry.
There’s a lot of competition and you’re likely to face some various struggles as you attempt to connect with industry partners that are willing to endorse your project.
Before you get started, make sure that you’re aware of the task at hand, what it means, and the challenges that you’re going to almost definitely face. This way you can plan your attack!
What are Endorsements for Film?
Endorsements for film projects represent the advertising of famous personalities or celebrities which show a connection between your project and the celebrity.
When a celebrity or famous individual in the industry endorses your film, it’s basically delivering a high value of trust and recognition for your project to others. This is important to establishing an audience that is going to WANT to watch your film.
Why are Endorsements Important?
Endorsements are important because they represent trust, recognition and awareness among the celebrity audiences or important individuals in an industry that have the power to encourage others to engage and have interest in your project.
Getting endorsements for your projects, products or services can be challenging and getting them on film even more so.
How to Get Endorsements from Celebrities
Learning how to get celebrity endorsements is an important step for any business owner, product creator, or filmmaker. Celebrity endorsements may include anything from a commercial endorsement in which a celebrity is using a product or service.
Or it could be a celebrity mentioning your product on their social media. Many of the endorsements that occur today are more along the lines of influencer endorsements in which a product or service is represented by a celebrity on social media.
Brand Marketing Team
Advertising through endorsements can be incredibly powerful. Consider any brand that you know that is big and popular – and now think about the celebrities that you’ve seen mention, discuss, share, or otherwise use the product.
These celebrity endorsements are not random, they don’t just happen! They are chosen by the brand marketing team, to reach the audience most targeted to the product.
Learning how to get endorsements for film commercials or for other forms of visual footage that you can then use on your social media, website, or in other ways is important for any business owner.
Generally speaking, you’re going to follow these steps to get endorsements for your products or services from celebrities:
Establish your budget.
What are you willing to pay a celebrity for their time. Not necessarily for their endorsement, but for the time it will take them to engage with you and to be filmed using your product or service?
Establish your target audience and the celebrities that have similar lookalike audiences.
The lookalike audience should be similar to your target audience. You’ll want a celebrity endorsement from a celebrity that targets similar people to those you wish to speak or target to for your own products.
Seek celebrities that have similar audiences to yours.
You wouldn’t want to have a celebrity that has nothing to do with your ideal audience endorse your brand because it wouldn’t help you. It’s like having a basketball player endorse a baby product – it just doesn’t make sense.
Reach out and start the conversation about endorsement.
Celebrities get asked to endorse products all the time so it’s important for your communication to be different.
How to Start the Conversation About Endorsement
Figuring out how to get endorsements from celebrities is going to take a bit of practice and some time on your part. There are professionals that can help you to get celebrity endorsements for your products if you need assistance.
In fact, Beverly Boy Productions specializes in filming celebrity endorsements and influencer videos and would love to help!
Starting the conversation with the ideal celebrity for an endorsement is going to go something like this:
- Start with a simple follow of their social media. This is for you to connect.
- Begin the conversation by sending information about your product and the benefits that it could have for the celebrity or their audience.
- Make sure that there is interest before you dive into the “hey will you endorse my product” speech. They’ve already heard this so many times!
- Send your product to the celebrity to use, for free! With the product, ask them if they would be willing to chat about it after they’ve had time to use it.
- Set a time to discuss the product endorsement and be upfront with your plan to compensate them for their time. Some celebrities will have set compensation structures that they require for endorsements – they’ll tell you if they do.
In Summation
Once you’ve worked with a celebrity and established the endorsement, all you need is a contract!
Figuring out how to get endorsements for film projects or for products that you own for which you’d like filmed endorsements isn’t exactly hard. It’s just a process that will take some time and focus.