Is Word of Mouth the Best Marketing for a Film?

Different types of marketing can be used in the film industry to announce, and build hype, around a short film or feature film of your choice. Word of mouth marketing can be incredibly powerful, effective, and free. But is word of mouth the best marketing for a film? Marketing a film is certainly a huge task with a lot of working parts. Including the internet, word of mouth, and other avenues. However, the most successful campaigns recognize the importance of more than just word of mouth or any single effort to market a film.

What is Word of Mouth Marketing for a Film?

Word of mouth marketing represents the action of a filmmaker. Or others involved with a filmmaker. Sharing the word of an upcoming film with a large audience in an effort to get people to view the film and share it with others.

Word of mouth marketing can actually represent an incredibly important part of a film marketing campaign. But it’s not the only option nor should it represent the only marketing that is planned for a film.

With word of mouth marketing, the advertising comes from those who are willing to share the film. Also called “Influencer Marketing” word of mouth marketing for a film can be incredibly powerful.

Especially if you get the right influencers to share their opinions of the film with their audiences. Who happen to be very closely representative of the audience most likely to enjoy what your film is about and what it has to offer.

Other Types of Marketing for Films

In addition to word-of-mouth marketing for a film, which could be incredibly powerful and useful, there are a number of other marketing options for filmmakers that are looking to build a reputation and following for their creative works.

For example, internet marketing via a website, landing page or special placement ads can be incredibly useful, too.

Other types of marketing for films include the following:

• Commercial television marketing.
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• Local marketing in cinemas and venues.
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• Publicly Stunts.
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• Press Coverage.
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• Pre-roll advertising on other films.
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• Commercials.
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• Network Marketing.

Overall

Is word of mouth the best marketing for a film? It can be, if it’s done right and if the right influencers are sharing their love for the film with an audience that most closely represents the target audience for your film.

But word of mouth marketing is certainly not the only option available to filmmakers and should not be the only chosen option to get a film recognized in the real world.

Consider all of the above marketing efforts, in addition to word of mouth marketing, to make the most out of your film launch.