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Video Production for Gym, Health & Fitness Clubs

Gym, health, and fitness clubs produce $35 billion and consist of over 100,000 businesses in the U.S. We’re living in the age of COVID-19, where individuals are looking to stay healthy and fit. It’s critical for fitness clubs to keep in mind that targeted marketing will remain important for continued brand growth amongst the rising competition. As one of those 100,000 businesses, shining a light on what you offer your gym goers can do wonders for your business. Video Production for Gym, Health & Fitness Clubs can bring your club into the spotlight and assist you in surpassing your marketing goals.

When you work with Beverly Boy Productions, we ensure that your fitness clubs are best portrayed through top-notch video marketing. Promotional videos, interview videos, and training videos all serve as a pathway to growth and expansion. The Beverly Boy team brings first-rate video marketing to your club, turning watchers into paying customers and your gym’s marketing campaign into a success. 

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Promotional Videos for the Gym, Health & Fitness Club Industry

Video marketing has two major perks: (1) it brings attention to your business for future customers, and (2) it keeps current customers by maintaining interest. Promotional Video Production for Gym, Health & Fitness Clubs is highly effective because it engages your audience, no matter the platform: television, social media, email, and more!


Video marketing is especially helpful when utilized and circulated across the Internet. While television advertising is an option, the average internet user spends nearly two and a half hours on social media, and your business can be one of the things they see on their social media feed. A short, high-quality video can educate your targeted audience about your facilities, invite new customers to your business, and increase interaction on all your platforms. Whether you’re looking to promote your latest gym equipment or what your health coaches can offer prospective clients, promotional videos can help your business succeed.

Marketing Videos for the Gym, Health & Fitness Club Industry

When over 82% of the internet consists of video content, Video Production for the Gym, Health & Fitness Clubs Industry is a remarkable opportunity. If your business isn’t utilizing video marketing in its marketing campaign, it’s likely your competitors will already be one step ahead of you.

Video production has numerous benefits, whether you’re a personal trainer or a health coach. Some benefits of video marketing include:

  • Spreading the word about your business, brand, products, or services
  • Establishing your business as an authority in the gym, health, and fitness club industry
  • Increasing brand authenticity, building trust and credibility with clients
  • Influencing buying decisions (90% of customers say a video helps them make a buying decision, according to Forbes)

Video marketing mainly offers a way to captivate your audience, advise potential customers of your services, and establish authority and trust as a brand within your community – across your social media pages and websites. 

Training Videos for the Gym, Health & Fitness Club Industry

Whether you’re training fitness instructors or dietitians, efficient training is crucial in maintaining an accomplished business. Traditional in-person training has downsides, like how not all employees are trained with the same resources. Personalized training videos eliminate the issues that come with conventional training. This way, business owners save time and money!

Additionally, training videos:

  • Have a higher overall employee watch rate; employees are 75% more likely to engage in video training than they would with manual training
  • Have greater flexibility; an estimated 42% of employees prefer the flexibility of video over other forms of communication and training, such as scheduled in-person training or written manuals
  • Have a higher retention rate; people recall upwards of 90% of what they see in a video compared to about 20% of what they read
  • Will make employee training more effective while reducing training costs; each video can be used over and over again, and improved comprehension makes videos 83% more effective

Videos are an effective strategy for engaging health and fitness professionals while providing high-quality and practical training.

Interview Videos for the Gym, Health & Fitness Club Industry

It’s understandable to think of applying for jobs when you think of interview videos, but there are several kinds of interview videos to help call attention to your business. Take expert interviews into consideration: they feature the perspective of industry professionals like personal trainers and experts in the health and fitness field. Customer interviews are another beneficial video style where previous customers share their positive experiences with your health and fitness company. Expert and customer interviews are comparable in how they represent your club. In the end, customers receive positive and captivating insight that pulls them to your club.

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Video marketing is beneficial for your gym, health, and fitness club. It’s an engaging tool for business owners to implement in their training materials. At the same time, it’s a form of advertising that can boost your marketing game. If you’re looking to win the upper hand against your competition, Video Production for Gym, Health & Fitness Clubs is an excellent way to meet and exceed your marketing goals.