What Does a Corporate Web Video Cost to Make?
Every part of the production process contributes to the cost of a corporate web video. From location scouting in pre-production to editing in post-production, all aspects of video production affect the final price of your video. The best way to answer this question is: “It depends!”
Generally, the complexity and duration of your video are the two main driving factors of corporate web video costs. What you pay for your corporate video is going to depend on the needs of your project. For example, filming your business from across the street is going to price differently than filming a view of your business from a helicopter. A customer testimonial interviewing 5 different customers will have a different cost from a short video with moving photos and a narrator.
But we don’t want to leave you with a vague answer – We’re going to break down the different aspects of video production and the total Corporate Web Video Cost.
Cost of Corporate Video
In order to bring your video to life, a production team will go through three phases: pre-production, production, and post-production. Investing money in a quality production team that will work diligently through each phase is extremely important. Cutting back on any part of the three phases can break a video, which is the last thing your company needs. Let’s take a closer look at how each phase affects the cost of your corporate web video.
Pre-Production
At the start of your project, you’ll work alongside a top-notch producer that will build a draft. This draft usually consists of the number of team members used to finish your product, the equipment needed to make it happen, and additional information that will affect what you pay. If your project requires a narrator or script writer, you will also meet with them during the pre-production process. Script writers and marketers typically charge between $60/hour to $150/hour.
Production
This step is where we really bring your video to life with a quality camera crew. Your producer will manage cameramen and production technicians, setting the stage to capture top-quality footage. Directors can charge $100/hour to $300/hour. Cameramen generally charge $100/hour to $400/hour, but that depends on the length of your video and the equipment used to capture it.
Post-Production
After obtaining your footage, editors will touch-up the footage and organize the best moments for your final product. They adjust sound balance, add music, render the video, and prepare it for distribution. Video editing can cost anywhere from $60/hour to $175/hour while video rendering can cost $30/hour to $75/hour.
Marketing Video Production Cost
Now that you have an idea of what goes into the price of your corporate web video, you’re probably ready to start budgeting for it. Marketing video production costs ultimately depend on what your project consists of. Depending on what your project requires, we recommend taking a look at the pricing sheet below while building your budget.
Marketing Video Pricing Sheet:
- Video Director: $100/hour to $300/hour
- Script Writer/Marketer: $60/hour to $150/hour
- Video Editor: $60/hour to $175/hour
- Cameramen: $100/hour to $400/hour
- Actors/Presenters: $50/hour to $500/hour
- Equipment: $25/hour to $100’s/hour
- Studio Shooting: $100/hour to $400/hour
- Narrators/Voiceovers: $100 to $400
- Audio Files: $30 to $1,000
- Video Rendering: $30/hour to $75/hour
- B-Roll: 10% to 50% addition to shooting costs
- ‘Miscellaneous Fees’: $100 to $1000’s
Website Video Pricing
After receiving your finished product, you can implement it in many areas of your business: blog videos, website videos, social media videos, you name it! Corporate videos are a great way to capture the attention of your audience and quickly spread word of your brand. They’re utilized by all kinds of businesses for a reason – they’re effective! What you pay for your video is going to depend on your individual project. In general, corporate web videos can range anywhere between $1000 and $3000 per minute.
Whether you manage a small business or a Fortune 500 company, we build corporate web videos quickly and efficiently. Beverly Boy Productions has created videos for business of all sizes. We’re proud to say that we put our 15+ years of experience to work! Let us help you with Corporate Web Video Cost . Give us a call today!