What are Tips for Corporate Video Production?

Corporate video production is extremely competitive and requires a lot of expertise in order to make an impact. Planning and properly producing a corporate video will assist you in setting your strategy straight and producing your most valuable branded video content for your business. Following these tips for corporate video production can assist you in facing this challenge – head on!

Beverly Boy Productions is a full-service film and video production agency that specializes in producing corporate video, testimonials, and a variety of other forms of content. Give us a call at 888-462-7808 to learn more about the many different types of video content we can assist with. 

1. Determine Your Goals and Objectives

First, you’ve got to determine the appropriate goals and objectives for your video. One of the best tips for corporate video production that we can provide is to play accordingly.

Before you can possibly work with a production crew to produce videos that will help you  achieve your goals, you’ve got to know what your goals are and the objectives for each. This takes time!

As you decide on your own goals and objectives, make sure that you’re focusing on how corporate video can be utilized to grow your business in the desired manner.

Whether you want to increase customer following, improve sales, drive traffic to your website, or do something entirely different – this is your chance!

2. Keep it Short!

The average corporate video is under 2 minutes, many are 1 minute. Viewers are not going to sit around to watch a video that is long – at least, not usually! The average YouTube video is under three minutes. The average Facebook video is about 2 minutes.

Depending on who you are marketing to, and what you intend to achieve with your corporate video, you might be able to achieve a longer duration, but it’s going to largely depend on your own audience and your independent needs.

3. Make Sure You Know Your Audience

Knowing your audience is essential to producing a corporate video. Following these tips for corporate video production, make sure that you are accurately researching your intended audience so that you can appropriately target them with your corporate video.

Targeting an audience that doesn’t apply is not going to help your brand much, nor will targeting an audience with the wrong message!

You should know who your audience is. How old are they? How do they work? How much do they make on average ? Any pertinent demographics and additional details you can gather will help you to target your videos to your audience.

4. Create a Message Targeted to Your Viewer

Crafting a message that is specifically targeted to your audience is important. Corporate video production may include anything from a corporate “About Us” page to a corporate behind-the-scenes video, both include a crafted message that will target your ideal viewer with the most appropriate content, call-to-action, and engagement opportunities for your brand. 

As you craft a message for your audience, make sure that your corporate video production focus is on making sure that your audience understands the message being delivered. Don’t miss out on an opportunity to connect with your audience.

5. Strike the Emotions & a Human Element

Finally, striking the emotions of your audience is important. Creating a corporate video that produces an emotional connection before the audience engages with your brand is important.

Emotional decisions are typically converted into purchase decisions! Striking emotions with your corporate content can increase your conversion rates.

Additionally, consider these tips for corporate video production which focus on adding a human element to your business.

If your corporate business is primarily online or you otherwise lack a human component to your brand, producing corporate videos can help you to emotionally connect with your audience while generating a human element for your brand.

Want to know more tips for corporate video production? Give Beverly Boy Productions a call at 888-462-7808!