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Storytelling Tips for Fundraising Videos

Storytelling Tips for Fundraising Videos

What will you do to get donors to consider your mission and offer a pledge to help? How will you tug at the heartstrings with so much competition out there to interrupt? Fundraising videos are widely found on the internet these days. In fact, with so much competition, it can seem nearly impossible to get investors or donors on your side. However, these storytelling tips for fundraising videos will help you make an emotional impact on your audience.

When to Use Fundraising Videos

Before you even think about telling a story, consider the ideal time to use a fundraising video. Videos are a great method of capturing a core message and delivering it to a wide audience. In fact, done right, videos have the potential to greatly improve your fundraising efforts. You should consider using fundraising videos throughout your campaign.

Consider the following options:

  • Use fundraising videos to thank donors that have already invested in your fundraiser.
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  • Post fundraising videos to social media to generate buzz.
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  • Create awareness with a fundraising video that highlights the key mission of your fundraising efforts.
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  • Create fundraising videos that include a message from your organization’s lead members to connect emotionally with the audience.
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  • Use video to tell the audience why this fundraising is so important. How will it help your organization out?

 

Various types of videos can be used throughout the campaign process. Consider the use of fundraising videos that tell your story in a way that captures your mission and goals and delivers an emotional plea to your audience.

Storytelling for Fundraising

Digital storytelling for fundraising is an art. Stories represent real people, real life situations, and real journeys or struggles that can be used to inspire others or connect emotionally in a way that makes viewers want to help out. Done right, storytelling for fundraising will encourage donors to get involved and they will want to be an active part of your message.

For best results, consider the following tips to tell your story:

  • Detail your organizational mission. What is the purpose of the fundraising efforts? Why do you need the money? A video that outlines the mission and details the “WHY” of your fundraising efforts will get more donors on board.
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  • Share a story of how your organization was founded. Sharing a story about how your organization was founded will almost always result in greater fundraising efforts. Why? Because most organizations are founded to solve a problem that others struggle with too. If you can share why you started the organization and how it helps others, you will get more people on board to donate.
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  • Share the impact that your organization has had on the community. Has your organization helped children that are less fortunate? Has it provided special support for the elderly? Do you have minorities in some way? Share the story of how your organization impacts the community that you work with to get more people interested in donating to your fund.
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  • Share a story about your organization helping volunteers. Do you regularly help volunteers in some way? Are your volunteers happy to be a part of your mission? Share this through volunteer testimonial videos that show potential donors how excited the individuals that are involved with your organization are about your “why.” This will get others excited too!
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  • Where do the funds from the fundraiser go? If you can share the story of where the funds will go, showing potential donors why they should donate and how their donations will be put to use will encourage more to get involved. This storytelling may include background details on the people that you will help, the equipment you will purchase, the happiness you will generate, etc.

 

The ultimate goal of storytelling for fundraising videos is to help donors to understand your mission, the fundraiser, and the benefits of their donation so that they feel emotionally compelled to give. For help creating fundraising videos that tell your story, call Beverly Boy Productions today!

WholeWhale uploaded a quick video illustrating 5 tips for creating a great fundraising pitch video:

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