6 Benefits of Video Marketing for Local Businesses
Local businesses benefit from many of the same marketing tactics that large scale, national businesses find beneficial. Video marketing for local businesses is one of the many tactics that appear to do well for brands near and far. In fact, there are many benefits of video marketing for local businesses, including increased brand awareness and improved online presence. Get on board to learn why local business video marketing should be on the top of your to-do list if you’re not already doing it!
1. Increased Brand Awareness
Small businesses often struggle with brand awareness, especially as they try to become more prominently recognized over the competition. Video marketing improves brand awareness of local businesses in a number of different ways. First, video content is more engaging and attractive to people than any other form of content. And, second, videos have a higher potential to be shared, which allows them to reach even more people building an even stronger awareness for the brand.
Videos attract people and connect them. These are two very important elements of social media that the average human is seeking involvement in. They want to be seen and heard. With the right video content, local businesses get their brand in front of a major audience that cannot wait to share the content with others.
2. Increased Online Presence
Video marketing helps local businesses to increase their online presence in a difficult playing field. In fact, video marketing has the power to increase online presence for small, local businesses in several ways. Videos are more engaging, and engagement is one of several key factors that is measured when determining the online presence of a brand. Additionally, videos encourage consumers to share, subscribe, or otherwise complete the intended CTA that is delivered by the video footage.
Ask and you shall receive
When you ask viewers to share your video, they do. Ask them to subscribe to your channel; they will. And, both of these things increase the presence and visibility of your brand. Furthermore, local businesses that include videos on their websites see increased search engine rankings. Pages that have a video have an increased chance of ranking on the first page of Google by as much as 50X greater than pages that do not have a video. And, since ¾ of people never journey any deeper than the first page of your website, getting people to that first page is most important!
3. Increased Engagement
Videos have the power to increase engagement between your consumer or prospective consumer and your brand. Videos boost social media engagement in several ways. They encourage shares, likes, and comments. Off social media, videos boost engagement by keeping the viewer on your site for a longer duration and increasing the chance that the consumer will click through to other areas of your site. Deliver videos that connect with your audience, and you will almost certainly see an increase in site engagement as a result.
4. Trust Building
Video marketing for local businesses helps the business to build trust with consumers. Consumers may have little trust in a brand prior to watching a video, but something clicks in the consumer’s mind when a product video is viewed. Consumers state they are 70% more likely to purchase a product after they see a video about the product online. Why? Because consumers that see videos connect the video with a deeper relationship with your brand, consumers begin to “trust” your brand as a result of seeing the video content. And, the more you can reach the consumer with video, the stronger your trust-building powers are.
5. Increased Product Knowledge
The benefits of video marketing for local businesses can be used to help consumers gain a stronger understanding of the products you are selling. Local businesses that include product videos on their website and social media pages help consumers to see the value in their products or services. Consumers are seeking ways to solve problems. All the time! Local businesses that share product videos highlight the solutions that a product delivers to the consumer. Give the people what they want! Deliver video marketing that includes consumer product knowledge about the products you know best–your own!
6. Personalization Retains Customers
Local businesses already have one key factor that is working for them when it comes to consumers–personalization! Consumers crave a personalized business experience, now more than ever before. Local businesses that deliver personalized experiences for consumers see significantly higher sales than businesses of similar size that do not personalize the experience. Video marketing can be used to personalize the consumer experience with limited interruption to the brand. Personalized video campaigns have resulted in higher lead generation, increased sales revenue, and significantly happier customers overall.
Connect with consumers
Local businesses are using personalized video content such as thank you videos and welcome messages for new customers to further connect with consumers in a way that builds their trust for the brand, and they couldn’t be happier with the results!
Here is a Marketing Video Produced By Team Beverly Boy
Ready to put the benefits of video marketing for local businesses to the test for your local business? If you’re a local business owner that is ready to get started with video, give Beverly Boy Productions a call! We can’t wait to help you boost your sales, increase your brand presence, and generate highly targeted leads in a fraction of the time. With offices in over 300 cities worldwide, Beverly Boy Productions can’t wait to serve you.