Video Production for Hotels & Motels in Indianapolis
The hotels & motels industry, like most of the hospitality industry, is renowned for unpredictable changes both seasonally and annually. Smart hotel brands take part in offering services and accommodations so as to maximize revenue gains despite the market being unpredictable. This is an industry worth more than $133 billion dollars, employing over 1.3 million people. Most hotels and motels are already actively taking part in video marketing to promote their services & accommodations. Video Production for Hotels & Motels in Indianapolis can greatly improve the credibility of the brand both online and offline, while also giving way to educational and more effective training programs for the staff.
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Around 2017, it was found out that video would occupy about 74% of total internet traffic, this continues to grow surpassing 82% recently. Every day, consumers watch billions of videos, with the average consumer watching about 100 minutes of videos across multiple devices and channels. As the popularity of social media increases, and market giants like YouTube help brands to target specific consumers, hotels & motels have the advantage of attracting consumer interest with well-done video ads for their brands.
At Beverly Boy Productions, we produce videos for travel and hospitality industry brands including those in the hotels & motels industry. Our video production for the hotels & motels industry embraces production of promotional videos such as virtual tours that are used and shared on social media platforms such as Facebook, TikTok, and Instagram. We can also handle the production of marketing media like training videos, customer testimonials, and expert interviews that aim to generate brand specific growth.
Promotional Videos for the Hotels & Motels
Video Production for Hotels & Motels in Indianapolis can share the story behind the brand, draw in new customers while generating an emotional connection with the viewer, and boost enthusiasm for the brand. Short promotional videos can be used for a variety of purposes including elevating the brand awareness, converting web visitors to hotel guests, driving consumer’s confidence, and boosting conversions.
The typical promo video is between 30 and 60-seconds long, with the first viewing moments being able to entice the viewer, but depending on the distribution plans, some promotional videos for hotels & motels run a little bit longer.
The idea behind promotional video production for the hotels & motels is to:
•Create videos that will build brand awareness.
•Create video content that increases audience trust.
•Create videos your audience will remember.
•Create videos that influence outside partnerships or engagement.
•Create videos that will nurture existing client relationships.
All of these goals, and many more can be achieved with promotional videos for your hotel or motel.
Marketing Videos for the Hotels & Motels
The production of professional marketing videos for hotels or motels can have an outstanding impact on boosting web visits, audience engagement, brand trust, and guest interactions. Since videos are the first contact of consumers before booking a hotel or motel, it is important for brands to invest in marketing videos. Hotels & motels can also use videos for driving visibility and increasing bookings during high season and low season.
Marketing videos can make the most for the hotels & motels industry in the following ways:
•Increased visibility on social media.
•Stronger audience exposure.
•Greater audience engagement and interactions.
•Improved understanding of products, services, and accommodations.
•Significant exposure online and advanced rankings in the SERPs.
•Increased audience trust.
•Higher conversions and sales.
Marketing Video Production for Hotels & Motels in Indianapolis can help you attract the interest of your target audience and inform prospects as well as current guests about the unique features and amenities that make your facility different from the others in the market. It is also important to always provide insight about activities taking place on-site and in the surrounding area, meals, and other important events that can bring more people into your hotel or resort. This is one way of keeping your guests satisfied with their stay.
Marketing video production for hotels and motels is one of the most reassuring ways to captivate the attention and trust of any consumers that may be browsing for a good hotel or motel to stay at. Consumers are looking to enjoy their stay and not have to worry about poor services or experiences, especially when they are spending their hard-earned money. Marketing videos of your hospitality establishment would be an effective way of showcasing the positive-aspects of your hospitality brand and institution. Many travelers are looking for authentic places for adventure and experiences of new cultures and food, producing quality promo videos is an effective way of showcasing all the great amenities and activities and even events that may be happening during the hotel guests stay.
Top-notch marketing video production for hotels and motels plus good customer service on top of a great stay will result in positive word of mouth marketing from your guests. It is said that this is the most trusted marketing, and it has the power of driving up your conversions and revenue gains. This type of video content can put you in a win-win situation when you work with a professional video production company that has experience in the marketing industry and giving tips and insight on how to market your hospitality business.
Training Videos for the Hotels & Motels
Training videos for the hotel industry are important for different reasons. Training videos lower the cost of training for hospitality brands, and they streamline training processes as well as ensure consistency of details and training information. Employees love training videos for their ease of accessibility, ease of use, and because they’re fun to watch. Training videos for the hotels and motels industry are also a great way to train on all topics including practical lessons on how to de-escalate adverse situations in real time rather than later.
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Training video production for hotels & motels is going to improve employee engagement in your training program, increase staff satisfaction with the training sessions, and provide an “always-on” training experience which employees can access anytime. This type of video content can also help prospective hospitality workers learn all about the possible positions and roles in the industry.
Some of these positions include:
•Concierge (Host/ Front Desk/ Guest Relations/ and Reservations Agent)
•Event Planner (Wedding Coordinator/ Meeting Planner/ Convention Planner)
•Executive Chef (Catering Manager/ Food and Beverage Manager/ Restaurant Manager)
It is also important to note that these positions greatly benefit from training videos for hotels and motels. Now, if prospective hospitality employees are more interested in knowing more about the inner workings of the actual hotels and motels,
You can film individuals occupying the positions below:
•Hotel General Manager (Back Office Assistant/ Director of Hotel Sales/ Shift Manager)
•Housekeeper (Director of Housekeeping/ Director of Maintenance/ Executive Housekeeper)
•Porter (Bell Attendant/ Parking Lot Attendant/ Bellhop and Bellman)
Training videos in the hospitality industry are also a great way to train the prospective hospitality workers when it comes to working in restaurants, bars, casinos, and other food establishments as well,
Those positions are:
•Banquet Server
•Barista
•Bartenders
•Manager
•Food Runner/ Server
•Head Waiter
•Host/ Hostess
Interview Videos for the Hotels & Motels
Interview videos for hotels & motels include both customer interviews and expert interviews. Mixing both types of videos is a robust way of driving consumer trust in your brand. With expert interviews, you can boost consumer education about the service that your facility offers as well as showcase the professionals that will be serving the guests. This is a definite way of building brand credibility and authority in the industry. Customer interviews take that trust a step further by increasing consumer excitement for your brand and driving conversions. Professional Video Production for Hotels & Motels in Indianapolis can bring lots of benefits to your brand.
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Interview videos for hotels and motels are a great way to show the personality of the hospitality workers. Interview videos are beneficial for prospective workers because it gives them an opportunity of watching how a brand is marketing its professionals and sharing stories about the satisfaction of clients. During the filming of an interview, interviewees are given time to think over the questions and give their best possible answer, rather than a cut and dry modern-day interview where interviewees may be nervous as they give ineffective answers right on the spot.
Professional interview video production also helps mitigate any possible exposure to anything given the environment we live in today. One of the best qualities that follow interview videos shows the future hospitality workers that your hospitality establishment is caught up with the times in the new day and age.
If you’re a smart hotel brand seeking experts in professional video production for hotels and motels, your video needs are in safe hands at Beverly Boy Productions.
