Top 3 Benefits to Capturing Conference & Event Videos
Capturing conference and event videos is something that some businesses grapple with. Is it worth the time and expense? Will it really add value? Will it be interruptive of our pre-planned activities? So many questions come into play. But many businesses are unaware of the benefits that come from capturing conference and event videos that they can share with clients and customers later on.
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Check out these benefits that come from a decision to film conference and event footage.
Passive Income Opportunities
I bet you never thought of your event video being used to produce passive income, did you? But if you’re hosting an educational workshop, conference or event, you already realize that there is value in the content that you are sharing.
Why not film it so that you can share the footage for additional fees? You can generate passive income off the event or conference video footage that you capture once and share for years to come.
Consider offering event videos to those who attend your event first, maybe as a VIP experience. Many will buy into the idea of getting access to the entire event on film so that they can re-watch and re-learn what they see in person at the conference or event the first time around. Simply film, edit, and upload for your VIP audience to see.
Promotion of Future Events
Filming today’s event gives you immediate footage that you can use to promote future events. The hardest part of growing an event is the promotion that makes people WANT to attend. But what if you had event footage that shows just how much fun your attendees have?
Capturing conference and event videos and editing the footage to share on social media and your event website will surely drive more attendees to the event in the future. In fact, you can repurpose event footage in a variety of ways.
Consider using it in blog posts, on your social profiles, and on your next event landing page to help potential attendees move through the decision cycle and purchase a ticket.
Highlight Reels
When you film your event video and save the footage that includes your business having fun with the community you can create highlight reels that are great to share with others that may have interest in what your business does or how you operate.
It’s one thing to dedicate your time and energy to the event itself, but why not capture the excitement on video so that you can share the interactions that you have with future audiences that come to your website or social landing pages?
After so much hard work going into producing an event, capturing the footage to produce highlight reels that can be used for a wide array of promotions is an afterthought. Branded videos that come from this footage can be used in your emails and to produce educational content for future posts.
Ready to hire an event videography team that will capture your conference and event video footage? Give Beverly Boy Productions a call! We can’t wait to help you out!
