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Tips for Using Ordinary Video to Bring Your Hotel to Life

Hotels are using video for their marketing in a wide variety of ways. In fact, many hotels are finding that the inclusion of videos in their social media channels and on their website can lead to increased bookings, higher conversions and more interaction for their brand. We’re helping you find ways that you can use ordinary video to bring your hotel to life and make a name for your brand. Follow along!

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1. Video Testimonials & Guest Reviews

The first way that you can include video into your hotel website is to have video testimonials and guest reviews that visitors can check out. Video testimonials help to boost trust in the brand or the hotel while a guest review can be used to provide in-depth feedback that encourages future visitors to come and stay.

Video taped guest reviews can be used to share guest experiences, interactions with desk staff, and details about on-site amenities and facilities such as restaurants, fitness clubs, and more.

2. Hotel Q&A Sessions

Do guests tend to have the same few questions about the hotel? Consider the use of filmed question and answer sessions to help you capture common questions on tape so that the footage can be placed on the hotel website as well as in social media and anywhere else it would make sense.

3. Renovation Videos

Person Holding Pencil

A time lapse video or a video that speeds through time can be used to show off renovations that have taken place at the hotel. If your hotel has recently undergone a renovation or remodel, consider a video of the before and after renovation.

Share bits or short clips as the construction takes place throughout the hotel. These videos are great for social media to generate buzz before a renovated hotel is reopened to the public.

4. Pet-friendly Videos

Adorable, Animal, Dog, Cheerful, Cute, Happiness, Happy

Is your hotel particularly pet-friendly? You can show your pet friendliness off with a hotel video that features the various pets that have been allowed on the property in the past.

Some of the options you have to make your hotel appear more pet friend in video include the inclusion of a dog in the main living area. Another option to have is current visitors that are staying at the hotel with pets come together for the shoot.

5. Local Details Videos

People come to your hotel to stay the night and sleep, but they likely spend time in the area doing all sorts of fun things like shopping, sight-seeing, and enjoying the local scenery.

So why not use some local footage from around the town as well as your hotel footage to produce a video that shows the world that your hotel is great because it is located in such a great town? Use local elements to your advantage to create a local video that shares the beauty of your hotel with the rest of the community.

Ready to bring your hotel to life? Give Beverly Boy Productions a Call at 88-462-7808!

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