How to Market Video Content with a Strict Marketing Budget
Have you ever planned a birthday party, complete with cake or cupcakes ordered, table set, decorations hung and everything in place but you didn’t invite your guests because you ran out of funds? This probably hasn’t ever happened, because everyone knows that guests are invited before anything else and that the budget that is available dictates the supplies purchased for the party. So why is it that so many small business owners create video content, utilizing every dollar of the available budget, and they don’t save anything for marketing the video?
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After all that time, planning and producing the video content, you can’t go into marketing the video with nothing left in the budget! Even if you’re trying to figure out how to Market Video Content with a strict marketing budget, it’s important to take proper measures to ensure you’ve organized the budget such that there is something left to work with once the video is complete so that you can market the video content and maximize the value you receive from it.
Learning how to Market Video Content with a strict marketing budget can be tough, but it’s certainly not impossible. While marketing your video will not require nearly as much budget as creating the video required, it’s important to have a plan for both! Follow these tips to market your video content even on a strict budget.
Incorporate Your Video into Your Emails
Adding your video content into your email campaigns is one of the simplest ways that you market your content on a budget. Not only does including video in your emails improve click-through-rates by up to 65%, video has also been found to reduce total unsubscribes by 26% and it increases open rates up to 19%.
Include Video in Your Landing Pages
Learning how to Market Video Content that you create will require that you focus on where your audience is most likely to be. If you’re already driving traffic to your landing pages, through PPC or other sources, the addition of video in your landing pages will allow you to garner some of that audience.
Link Video in Your Email Signature
Want free traffic to your video from every email you send? Adding a link to your video in your email signature will potentially send free traffic to your video content with each email that you write. While not everyone will click the link, many will and those who do will represent 100% free traffic!
Include Share Buttons on Video Player
If you don’t already include social share buttons on or near your video player, you could be missing out on free promotion for your video content. If you’re not sure how to Market Video Content for free, this is one of the first and most valuable ways to achieve this! All you have to do is include the social share buttons, and when people watch your video and they like what they see, they’ll be compelled to share – for free! It’s absolutely free promotion for your video content.
Place Videos Above the First Fold for Maximum Views
If you want to promote your video content without spending extra money on promotion, one of the best things you can do is add your video content above the first fold of the landing pages or website pages that you already get traffic to. Studies prove that the higher up on a page a video is posted, the more views it will receive. Videos posted at the top of the page are played by about 56% of viewers on the page whereas those at the bottom of the page may only be played by about 18% of viewers to the page.
Use SEO to Optimize Video Content
If you’re really trying to learn how to Market Video Content on a budget, SEO is your friend! While SEO does require time and it won’t happen overnight, the long-term impact of SEO when it comes to marketing your video content can be more valuable than the immediate impact of paid marketing or other advertising channels and opportunities. Consider using SEO to optimize your video descriptions, titles, and other data on your video page in order to maximize your reach & get the most out of the content you share.
Share Video in Niche Communities
Another way you can learn how to Market Video Content on a tight budget is to share your video in niche communities where you are likely to reach audiences that will appreciate the content you put out. Whether you’re in groups on Facebook, Reddit or elsewhere online, sharing video in your niche communities is an excellent (and free) way to market your content and promote your brand.
As you can see, learning how to Market Video Content on a budget isn’t something that requires a lot of skill necessarily, it just requires some focus & a plan. There are a lot of different ways you can market your video content to a wider audience and benefit from sharing your content online. All you really need to do is come up with a plan to do it!