What is Augmented Reality Camera Tracking and How Does it Work?
What is Augmented Reality Camera Tracking and How Does it Work? Augmented graphics have evolved over the past several years and come a long way. In fact, today, the real world and the virtual worlds almost blend together as one major show. Camera tracking allows filmmakers to produce photo-realistic virtual graphics that can pinpoint even […]
What’s the Difference Between Videography and Cinematography?
What’s the Difference Between Videography and Cinematography? Understanding the difference between videography and cinematography can be confusing for beginners or for those who are not active in the film community. Especially consider both terms are sometimes mistakenly used interchangeably. However, there are unique differences between cinematography and videography that should be fully understood. We’re outlining […]
Quick Tips for Sparking Creativity in Filmmaking
Quick Tips for Sparking Creativity in Filmmaking The creative side of our brains is like any other muscle. You actively work it out and it will function better. So how do you keep creativity alive when you’re busy making films each and everyday? These quick tips for sparking creativity in filmmaking will help you keep […]
How to Read a Film Call Sheet

A film call sheet can be challenging to understand and decipher for those of us that are not active in the film industry. However, much of the terminology and the abbreviations used throughout the sheet are industry standard. Therefore, if you learn how to read a film call sheet once, you can read just about […]
How to Make Green Screen Look Natural
How to Make Green Screen Look Natural Various factors come into play when you produce green screen footage. Ultimately, the choices you make during the filming and immediately after make a major difference in whether or not the green screen footage you capture looks natural. Continue reading to ensure a natural and realistic appearance of […]
Understanding the Importance of Script Writing in Video Production

Before a video is produced the script must be prepared. In fact, scriptwriting is the first major step taken to establish the purpose and processes that will be used to capture the essence of a film. An effective script will outline the entire project, the story, and the core message in a way that ensures […]
How to Write a Script Outline for a Short Video
How to Write a Script Outline for a Short Video Writing a script for any video has similar processes – you prepare, write, edit, rewrite, deliver. However, when creating a short video, there is absolutely no room for the words and visuals to not add value. Every single second must be captivating and well-planned in […]
How to Make a Storyboard
Whether you’re creating a corporate marketing video or a movie for the big screen, storyboards are a necessary element to the production process. Often, storyboards are the first glimpse we have into the directions, props, shots, and camera angles that will make up the finished video project. The storyboard can help you eliminate poor ideas […]
How to Make Interactive Videos that Captivate Viewers
How to Make Interactive Videos that Captivate Viewers There’s no question about the power of video. Consumers love video content and brands are finally seeing the importance of video at each stage of the purchase cycle. We’re showing you how to make interactive videos that captivate viewers and keep them watching. Interactive video content is […]
How to Create a Video Production Timeline

A video production timeline requires a lot of upfront planning in order to make sure the tasks at hand are to be done in a reasonable time. Production can be costly and failure to define a production timeline can lead to insane deviations from budget. We’re showing you how to create a video production timeline […]