Benefits of Setting Video Goals & Objectives
Any kind of content that you create needs to be reinforced with a plan that includes a set of goals or objectives that you intend to achieve with the content. Without goals, your content will not be successful, no matter how hard you try. In fact, there are several benefits of setting video goals and objectives including improved performance and success for your brand. Follow along as we outline the key benefits of setting video goals that work for your business.
Clarity and Direction
Setting goals for your videos provides you with a sense of clarity and direction to ensure content success. First and foremost, you need to have clearly defined goals and objectives for your video content in order to even produce the video. Without a goal, there is no way to know who the video is for, what it is for, or why it is created.
Clear Focus on Importance
Setting clear goals for your video content helps you to establish a clear focus on the importance of certain elements in the video. For instance, by setting a goal or objective for your video you can have a clear idea on whether you should focus on a specific call to action, or on evoking a specific emotion with the content. If your goal is to generate leads for your business, you may want to evoke a sense of interest or an element of question about your brand.
Measurement of Success
Without goals and objectives, how will you know whether your video was successful or not? There’s no real way to measure the success of your video content if you do not define the goals up front. However, with goals defined you can measure the success of your video content based on the goal. For example, if the goal of the video was to increase consumer trust so that they would call and book an appointment with your business, and you generate 50% more calls and 25% more appointments to your business, you could consider this a success.
Goals Trigger Behaviors
If you have a goal for your video to, “sell more products,” there is little motivation behind the goal. You could sell one more product, and “technically” you reached your goal. However, if you set a goal to, “sell 50% more products in the first 10 days following the video launch,” you have a clear expectation and you now know that you need to create a video that will compel the audience in a way that will trigger the purchase behavior such that you sell 50% more products in the first 10 days. Goals trigger behaviors, and the more clearly set your goals, the more realistic the triggered behavior.
Ready to get started with video marketing for your business? Give Beverly Boy Productions a call. We can’t wait to help you produce top-quality business videos that will help you reach your goals!