5 Creative Ways to Market Your Church
Marketing your church for growth can be one of the most challenging tasks a new congregation faces. With so many competitors within the community, getting people to see your religious organization for what it is can be challenging at best. Whether you’re looking to grow your church or generate additional exposure for some other end means, these 5 creative ways to market your church or religious congregation will get you on your way to more church member involvement in no time.
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#1 Use Social Media to Your Advantage
Religious organizations are harnessing social media power for a wide range of church marketing tasks such as creating local community awareness to the spiritual programs they offer and providing interactive religious quizzes that engage their audience members and keep them interested in the core message.
Social media marketing for churches represents an excellent opportunity for pastors, preachers, and others in religious organizations to connect on a personal level with potential members and prospects that meet core demographics relative to their marketing campaigns.
Consider the following social media marketing activities for churches:
- Share daily inspirational messages.
- Offer live stream video services so that members can interact without leaving their homes.
- Provide video Q & A sessions with the Pastor or Priest of the congregation.
- Offer a behind the scenes look at what attending your church is like.
- Share member testimonials that reach core demographics relative to your audience.
#2 Live Stream Services
Church marketing strategies are often so focused on new members that we forget to pay tribute to our existing congregation and all that they do to make our church body whole.
Live streaming church services represents a relatively new means of delivering the sermon or core message each week but is a great way for churches to meet the growing desire of millennials and Generation Z members that are seeking to hear and digest the message from their home or office.
Live stream church services also offer a means of providing church to those who may be sick or too unhealthy to attend church that particular day. The elderly community also benefits from live stream church services.
Forge a Stronger Community
Additionally, members with growing, young families may find the occasional attendance via live stream more convenient than bringing toddlers in tow to the pews each Sunday.
This is not to say that live stream services are or should be a replacement for the traditional, in-person attendance to Sunday service, but churches that offer live stream broadcasting report increased engagement, stronger community, and improved habits of attending church.
Think of all the people you can reach via the internet with your next Sunday service!
#3 Local Networking for Churches
Several local networking opportunities exist to help you get your church noticed. Start with the local Chamber of Commerce to get your congregation recognized within the community. Additional networking opportunities likely exist as a whole within your parent church network.
For new organizations that are not backed by a large parent congregation, consider also networking within the Pastor’s Network, Christian Business Network, and the Church IT Network. The idea here is to get your church or religious organization in front of as many people as possible to grow your community.
#4 Share Your Mission with Animated Explainer Videos
Animated explainer videos represent an excellent church marketing opportunity for your religious organization to share its mission with the general community.
Explainer videos can focus on delivering key details about your mission and the impact you intend to evoke on the world with your mission to help prospective members make the decision to get involved in your organization and become part of the larger mission at work.
#5 Professional Corporate Videos for Non-Profits
Non-profit organizations such as your church can use professional corporate video production services to their advantage to build awareness of their mission, generate more members for their organization and keep existing members involved in the day-to-day operations of the growing church body.
Consider the following corporate video production services to help grow your organization and improve engagement within your church:
- Meet the team videos that share your church values and core mission.
- Behind the scenes videos that show prospective members what a day in church is like.
- Testimonial videos that share real-life member accounts of how you church has helped them grow spiritually.
- Community service videos that show the social responsibility that your church is dedicated to and the service that you provide within the community.
- Pastor or Priest interview videos that help potential members or existing members to get to know the key organization members on a more personal level.
Get in Touch with Team Beverly Boy
There are plenty of creative ways to market your church if you just take the time to plan out effective church marketing strategies for your congregation. To get started with any of the above church marketing videos, give Beverly Boy Productions a call. We specialize in church video production services and look forward to helping you grow your congregation.