How Business Videos help to sell your Product

When it comes to marketing, the use of business videos to sell your product has become increasingly important. Research shows that sales increase by a whopping 87% with business videos and that 93% of your customers use video content to compare brands and their services.

A well-designed video is enticing, easy to understand, and entertaining. It´s your visual business card so to speak! It stimulates the senses and requires the attention of your clients on a visual and audible level, thus having a more persuasive effect on the subconscious mind. If you apply the right combination of colors, images, and words, you´ll outsmart your competition on the go!

Here are 3 ways to make business videos that help to sell your product!

1. DIY: Get your own Camera Gear and set-up a Home Studio

If you buy your own gear, you have several options. For beginners, the phone is often enough, especially if you own one of the latest models. Set your phone up on a phone stand and start recording. Especially for Facebook and Instagram lives, the phone cam is often enough.

If you´d like to produce high-quality content, however, we recommend buying yourself a good camera at a lower price point, such as a Canon T7i for about 698€, which is a great entry-level DSLR camera with all the effects you´d usually expect on a more expensive version.

To set up your studio mount the camera on a camera stand, choose a good background that contrasts your clothing, and use a light ring with stand for optimal indoor lighting! Once you are done recording, you can host your video over on Vimeo or youtube!

2. Use an Online Video Design Service

If the DIY is not your cup of tea and you´d rather outsource your video production without paying a fortune for it, use an online service such as Renderforest! They offer outstanding video animations for almost anything you can think of, such as for youtube, services, products, special events, animated logos, 3D explanations, Instagram stories, corporate presentations, slideshows, and more. 

Their subscription plans start at 5,99€ and their one-time product fee for a single service starts at 9,99€.

3. Hire a Freelance Video Maker

Last but not least, you can also hire a freelance video maker or a corporate video maker such as Beverly Boy. A professional videographer can either create an animated video for you or come into your office to film. You can create a promotional marketing video about your whole company, about a service or product, about special features, or about events.

A business video is also a great entry point for a giveaway or a holiday promotion. Video content helps you to build more trust with your current customers and will effectively enlarge your existing client base!

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