What Video Teams Can Learn from Net Kohen About Consistent Video Strategy
Net Kohen, co-founder and CEO of LinkMe, argues that video is no longer a side channel. It is distribution for the business itself. His view comes from building a platform used by creators and brands and from posting his own content that pulled investors, press and customers into his orbit.
The conversation mattered because it went past generic advice. Kohen was specific about cadence, distribution and who should be on camera. He also drew a clear line between attention that helps a company and attention that hurts it.
Kohen traced his path from a simple contact-sharing product to LinkMe’s current role helping profiles do something with attention. He described how a single Instagram post about status symbols drove millions of views and real introductions. He pointed to a Bloom Nutrition clip that surfaced the company to him through its co-founder, a reminder that founders extend reach in a way brand handles cannot.
From there, he broke down common mistakes. He called out overproducing single assets and underposting. He contrasted gimmicks that grab views with formats that put real team dynamics on screen. He advised starting with the questions your customers already ask and building repeatable formats. He sees distribution as core to creative, with long-form work feeding a steady stream of short clips across platforms. Looking ahead, he expects AI to compress timelines, but only to work well under human direction.
Consistency Beats Perfection in Social Video
Kohen did not equivocate: “The biggest one is not posting enough.” He sees brands spend weeks on a single polished piece while competitors publish daily and learn faster. The point is not to ship junk. It is to give yourself enough attempts to discover what your audience actually responds to.
For video teams, that means building a production rhythm that supports frequency. Short, clear formats and batch recording help. The learning comes from volume, not from guessing the perfect cut in advance. Consistency creates more data points and more chances to be discovered.
Treat Distribution as Part of the Idea
According to the interview, LinkMe builds long-form programming, then breaks it into many short pieces that travel independently. Kohen also shared an example of a creator who considered himself “an Instagram guy.” After posting to YouTube anyway, one clip approached half a million views and built a new subscriber base. The audience was there, just not where he expected.
This approach affects how you plan a shoot. If distribution is built in, you frame segments with stand-alone hooks, shoot intentional cutaways for vertical formats, and log moments for easy clipping. That makes it easier to turn long videos into short-form content while keeping the core message consistent across multiple entry points. This approach affects how you plan a shoot. If distribution is built in, you frame segments with stand-alone hooks, shoot intentional cutaways for vertical formats, and log moments for easy clipping. That makes it easier to turn long videos into short-form content while keeping the core message consistent across multiple entry points.
Put Real People, Especially Founders, on Camera
Kohen argued that who delivers the message matters. He contrasted prank-style dealership videos that backfire with light competitive segments featuring the actual sales team. The latter made viewers feel like they knew the people. He also said, “Sometimes people connect with the person before they connect with the product,” citing how a founder’s clip introduced him to Bloom Nutrition.
In a brand setting, that suggests using founders and internal experts as recurring on-camera voices. Viewers can evaluate tone, knowledge and intent quickly in video. When the message comes from someone accountable for the work, authority grows. Stunts may collect views, but they often erode goodwill and create real business risk.
Start With Usefulness, Then Earn Entertainment
Kohen recommended beginning with the questions customers already ask. A simple format with an off-camera prompt lets the expert answer like a real conversation. He also noted how unscripted reactions, like creator Ashton Hall spontaneously explaining a LinkMe feature during an interview, carry weight because they are not staged.
This sets a practical ramp. Education lowers the on-camera barrier and delivers value even to non-buyers. As comfort increases, teams can layer personality and lighter formats. Utility protects against trend chasing, and reactions from real customers or partners can supplement the brand voice without turning into an ad.
Build Media You Own, Then Invite Others In
Renting reach every time you need it is expensive. Kohen said this thinking led LinkMe to produce LinkMe Tonight at its Miami headquarters, hosting figures like Ashton Hall, Sommer Ray and Rick Ross. The guest gets a platform, the audience gets a show, and the company becomes part of the surrounding culture. Product talk happens organically inside a program people would watch on its own.
For brands, the lesson is to create repeatable programming rather than isolated campaigns. Own the format, then bring in guests, customers or creators who fit your world. Over time, the show becomes a durable channel that reduces dependence on one-off influencer spends.
How to Apply This to Video Marketing Now
Set a daily or near-daily publishing cadence built on three to five repeatable formats. Start with a 10-question list sourced from sales and support. Record short answers in one session each week. Add a simple recurring segment that shows team dynamics, like a manager-versus-rep knowledge face-off, kept respectful and grounded in your real people.
Plan distribution before you shoot. Define how each recording will produce platform-specific cuts. Capture clean intros and outros per segment so clips stand alone. Build a light packaging kit for YouTube, LinkedIn, Instagram and TikTok with multi-platform aspect ratios, captions, and thumbnails. One master file should spawn many entries. Build a light packaging kit for YouTube, LinkedIn, Instagram and TikTok with multi-platform aspect ratios, captions and thumbnails. One master file should spawn many entries.
Put a founder or accountable leader on camera at a regular cadence. That can be a weekly message reacting to industry news or explaining a decision. Pair this with guardrails that avoid harm. If a concept hinges on embarrassment or shock, park it. Choose formats that earn attention without trading away trust.
Start experimenting with AI as a production accelerant, not as a replacement for taste. Use tools for first-pass edits, captioning, resizing and draft scripts. Keep human judgment in charge of what gets published. The interview suggests speed will matter more, but direction still decides whether the content helps or hurts.
Team Beverly Boy’s Takeaway
We agree with Kohen’s blunt hierarchy. Cadence and distribution sit next to the idea, not after it. A daily rhythm paired with multi-platform packaging will teach you more in 30 days than a single polished brand film can.
We also like the practicality of starting with questions and putting real people on camera. That aligns with how we design interview days to yield libraries of clips. Own a show, clip it intelligently, and let the founder show up. That mix builds presence without chasing gimmicks.
A consistent, useful feed delivered by identifiable people will outlast a viral bet. If AI can shorten the path from shoot to post while you retain editorial judgment, use it.
In short, build a system you can run every week. The wins accumulate.
This article is based on an interview originally published by Authority Magazine. Read the full interview here.
