Tips on Choosing the Right Video Production Companies in Birmingham

Video production is no longer something that only big corporations in Birmingham can afford. Today, businesses of all sizes are turning to video to engage existing clients and to attract new customers. With more than 80% of internet traffic focused on video, Birmingham businesses don’t question the importance of video but many question how to choose the right video production companies in Birmingham to work with.

At Beverly Boy Productions we frequently discuss the steps that a business should take in choosing a production company. To help our Birmingham clients choose video production companies that are ideal for their needs we’ve put together this list of tips:

1. Create Your Own Video Marketing Campaign Plan

Choosing video production companies in Birmingham will require you to have a firm plan in place for the type of videos you intend to produce.

What style content are you looking for? How many videos will you create? How long will the videos be? 

Creating your own video marketing campaign is essential. This way you can begin researching local companies that have the appropriate skills and knowledge to deliver content that will fall within your guidelines. 

2. Check Portfolio for Past Experience

Does the production company have experience in the type of video content that you want for your own business?

Whether you’re looking to create corporate videos, sales training, customer testimonials or product demonstrations, you should be checking portfolios of each of the local Birmingham production companies to decide whether they are capable of producing the type of content that you need.

You should also check portfolio works to decide:

• Whether the content is engaging and entertaining?
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• Whether the content is professional quality?
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• Whether you would consider the content for your own business?

This is all important to choosing a production company to work with!

3. Discuss Your Project with the Production Company

This is your chance to decide whether or not you feel comfortable speaking with (and potentially working with) the various video production companies in Birmingham on your list.

Discuss your project with each company. When you’re talking to them, do they seem interested in what you have to say? Do they have their own ideas about your project? Do they seem to understand your vision?

It’s important to hire a video production company that not only has interest in your project but that you feel comfortable working with. Your management style, communication style, and overall attitudes should mesh.

4. Review Past Client Testimonials

Video production companies in Birmingham will likely have client reviews posted on their website, social media, or Google My Business pages.

Review the comments that past clients have made about the production company. Do you like what you see? Are there any red flags?

This is also a good time to contact past clients and speak with them directly.

Ask them:

• If they enjoyed working with the production company?
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• If they were satisfied with the outcome of their project?
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• If they considered their project successful?
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• If there were any problems with the production company?

The history of a production company and how they treated their past clients will give you a glimpse into what you can expect with your own project if you choose to work with that particular company.

A history of happy clients means you’ve found yourself a potentially great company to work with. A history of unsatisfied clients means you might want to turn and walk away!

5. Review Proposals

Ask for written proposals from the various video production companies in Birmingham so that you can make your final decision on who to work with for your business.

Don’t decide on price alone! You should make your decision based on your research, the communication you had with the production company, the history with their past clients, and the overall price.

Using all of this data to decide on the most appropriate video production companies in Birmingham for your business to work with will help you to feel more comfortable with the final outcome.