Video Content vs. Written Content: Why Video Marketing is Here to Stay
For businesses that were early accepters of content marketing, there’s little question as to whether there is power in the addition of video content to the marketing mix. However, for those that were late in the game, some hesitance may still be present and, we understand. Some of us just need more proof than others […]
10 Ways to Repurpose Your Video Content
Marketers are generally skilled in their fair share of repurposing, especially when it comes to updating and re-sharing great content. Whether you’re taking that profound speech you delivered as a keynote speaker last month and turning it into a blog post or you’re turning that recent email blast into a slideshow, you know what it […]
3 Reasons to Hire a Video Production Company vs Freelance Videographer
When you need to hire video production help, the idea of hiring a freelance videographer may seem valid. After all, you could probably find a freelancer for pretty cheap and there’s a great chance that you’d be able to find someone local that would communicate openly about your project with you. But there are many […]
4 Tips for Creating Binge Worthy Long Form Video Content
Businesses are using video content in all different ways. We see commercials on television, business branded videos on the homepage, and informational videos on social media, blogs, and elsewhere. In fact, there is a trending strategy for businesses to use video content rather widely in their marketing plans today, but there’s one thing missing–long form […]
4 Video Production Mistakes Newbies Make (And How to Avoid Them)
Newbie video production mistakes scream, “Just getting started!” but you can’t let the fact that you’re new to video production result in huge mistakes to your project and your bottom line. These newbie video production mistakes are costly and silly, but they’re also super easy to avoid. Follow along as we show you how to […]
6 Benefits of Video Marketing for Your Business
Video is a powerful marketing medium that is used online and on television to help consumers better understand products or services and make purchase decisions. There are many benefits of video marketing depending on the business and the marketing campaign goals. Here are several common benefits of using video in marketing for your business. Get […]
5 Ways to Turn Existing Content into Video Content for Your Brand
Even if you’re totally new to producing video content, you’ve probably put a lot of time, money and effort into creating other forms of marketing content in the years past. Blog posts, sales pamphlets, corporate website content, all those text based documents or even image based documents such as info-graphics, that you’ve created in the […]
6 Clever Ways of Brainstorming for Short Film Ideas
As a filmmaker, much of what you do with your spare time is focused on coming up with more short film ideas or just film ideas in general. As a content producer, just like an artist or a writer, filmmaker’s block can take hold making it hard to accomplish even the smallest creative dumps. I’m […]
6 Shoot Location Logistics You Can’t Afford to Miss
Anyone in the video production industry will tell you that having a great location scout that finds shoot locations that are everything you need is vital to success in the industry. Location productions have a whole set of challenges that change with each shoot and are unique to the location and the shoot itself. While […]
Quick Tips for Corporate Culture Videos that Attract Visitors
Using corporate culture videos to attract top talent to your business is just one of the many ways that this kind of content is useful. In fact, corporate culture videos that represent your brand can be used for recruiting, training, social connections and various other means. Follow these top tips for creating corporate culture videos […]