5 Tactics for Engaging Attendees in Virtual Conference Events
As conferences shift to a virtual world event planners are heavily focused on finding ways to engage attendees in a manner similar to that of attendance at a live event. Although virtual conference events struggle to deliver the same powerful level of engagement that attendees find in-person, steps can be taken to get attendees more […]
4 Virtual Event Solutions You May Not Have Considered
Scheduling events throughout the year is commonplace for many marketers and corporate branding professionals, but with times changing and both employee and attendee health concerns leading the way we plan corporate events many look toward virtual event solutions to save the day. However, when it comes to cancelling an in-person event, many overlook the potential […]
How Does a Virtual Conference Work?
The Coronavirus pandemic has changed the ways brands host conferences and major events. A rise in virtual conferences has many wondering, just how does a virtual conference work and is it right for my company? While virtual conferences will likely never be able to fully take the place of in-person, live conference events, the most […]
5 Considerations when Hosting Virtual Conference Events
Hosting virtual conference events is much like hosting an in-person conference event. There is endless planning and preparation that goes into the process to ensure a successful event experience for attendees. While hosting virtual conference events adds a layer of to-dos to an already busy to-do list, with appropriate planning and preparation you can deliver […]
Video Content vs. Written Content: Why Video Marketing is Here to Stay
For businesses that were early accepters of content marketing, there’s little question as to whether there is power in the addition of video content to the marketing mix. However, for those that were late in the game, some hesitance may still be present and, we understand. Some of us just need more proof than others […]
10 Ways to Repurpose Your Video Content
Marketers are generally skilled in their fair share of repurposing, especially when it comes to updating and re-sharing great content. Whether you’re taking that profound speech you delivered as a keynote speaker last month and turning it into a blog post or you’re turning that recent email blast into a slideshow, you know what it […]
3 Reasons to Hire a Video Production Company vs Freelance Videographer
When you need to hire video production help, the idea of hiring a freelance videographer may seem valid. After all, you could probably find a freelancer for pretty cheap and there’s a great chance that you’d be able to find someone local that would communicate openly about your project with you. But there are many […]
4 Tips for Creating Binge Worthy Long Form Video Content
Businesses are using video content in all different ways. We see commercials on television, business branded videos on the homepage, and informational videos on social media, blogs, and elsewhere. In fact, there is a trending strategy for businesses to use video content rather widely in their marketing plans today, but there’s one thing missing–long form […]
4 Video Production Mistakes Newbies Make (And How to Avoid Them)
Newbie video production mistakes scream, “Just getting started!” but you can’t let the fact that you’re new to video production result in huge mistakes to your project and your bottom line. These newbie video production mistakes are costly and silly, but they’re also super easy to avoid. Follow along as we show you how to […]
6 Benefits of Video Marketing for Your Business
Video is a powerful marketing medium that is used online and on television to help consumers better understand products or services and make purchase decisions. There are many benefits of video marketing depending on the business and the marketing campaign goals. Here are several common benefits of using video in marketing for your business. Get […]