Determining How Many Questions to Ask for a Video Case Study

Determining How Many Questions to Ask for a Video Case Study Case study videos are some of the most powerful forms of marketing content used by brands large and small in virtually any and all industries. The right case study has the power to visually share a story that captivates the audience and drives their […]

Benefits of Using a Video Case Study for Internet Marketing of Your Business

Benefits of Using a Video Case Study for Internet Marketing of Your Business As platforms like TikTok and YouTube Shorts grow right besides Instagram Stories and business focused webinars, there’s no mistaking the value of video online. As a business owner, you’re either engaged in the production of video content for your brand, or you’re […]

Everything You Need to Know About Creating a Viral Video Case Study

Everything You Need to Know About Creating a Viral Video Case Study Every marketer or business owner that’s producing any kind of content online has heard the term, “Go viral,” and wished that their content fit the bill. Whether it’s a powerful image that draws upon the emotions of a wide audience, a funny meme […]

Written Vs. Video Case Studies What’s the Difference & Which is Better?

Written Vs. Video Case Studies What’s the Difference & Which is Better? Case studies are powerful marketing media that have been used for decades to attract the attention of an audience and convince them to trust in the businesses and brands that produce the studies. Long before video was the most popular form of content […]

Where in the Promotional Mix is the Video Case Study?

Where in the Promotional Mix is the Video Case Study? Marketing is a challenging mix of business activities that come together to be called the promotional mix. Some refer to the promotional mix as the 7Ps of marketing, others have various other ideas of what the promotional mix entails, but overall there’s no question that […]

How to Improve Lead Generation with a Video Case Study

How to Improve Lead Generation with a Video Case Study Are you looking to improve lead generation with a video case study? A video case study plays an integral role in effective lead generation for many top businesses and brands, but is your business using video to boost leads? If you’re looking for ways to […]

Tips on How to Write a Video Case Study

Tips on How to Write a Video Case Study  Case study videos are some of the most sought after forms of content online for business owners and brands, as well as for consumers. B2B marketers find them to be incredible effective, and consumers find them to be useful in helping to dictate their purchase decisions […]

A Video Case Study: How To Create Your First Video Case Study

A Video Case Study: How To Create Your First Video Case Study The use of video case studies is a trend that has been growing among business owners over the past several years. They’re used to communicate important selling points to prospects, to generate stronger sales leads, and to build social proof that increases trust […]

How to Make a Video Case Study that Connects Your Audience with Your Brand

How to Make a Video Case Study that Connects Your Audience with Your Brand Today’s consumer audiences are more interested in video than ever before. In fact, 87% of consumers admit that they turn to video reviews, testimonials, and even video case studies for information about products, services, or businesses before they make a purchase, […]

Follow this Video Case Study Sequence when Writing Your Case Study Script

Everyone knows that a script is a breakdown of the individual sequences or steps of a story that will play out on screen to form the overall video. When it comes to writing a case study video script, it’s important to have a sequence in mind that will work both for you and for your […]