Quick Tips for Creating Videos & E-Learning Tutorials

Creating videos and e-learning tutorials that you can use to engage your audience and help them learn new subjects is something that businesses, brands, and educators now heavily focus on. With consumers spending an average of 5.5 hours watching video content online and on television each day, there’s no better format than video to teach and train your audience. Follow these quick tips for creating videos & e-learning tutorials that your audience will love! Stop using boring training materials and start teaching with top quality e-learning video tutorials.

Set Learning Goals & Objectives

Before creating videos & e-learning tutorials, you’ve got to set learning goals and objectives. Creating a video actually begins long before you push the record button on the camera. Planning out the learning goals and objectives you wish to achieve with your video is key. Believe it or not, how you plan your video sets the stage for the outcome and success of your tutorial. 

When setting goals for an e-learning video, it’s important to consider the following:

• What do you hope to achieve with your video?
• Who are you trying to teach?
• What are you trying to teach?
• How long will the video be?
• How can you cover the topic in full?

If you find that topical coverage is going to require a long video, consider breaking your topic down into shorter topics. Statistics show that students expect video tutorials to be under 20 minutes, and that any video over 6 minutes has the potential to lose viewer interest. Therefore, it’s best to keep your tutorial videos short.

Identify Your Audience

Thinking carefully about your target audience is important to the success of your video. You can’t target everyone, just like you cannot make everyone happy! Think about it, if you try to target too general of an audience, you’re probably not going to appeal to many. Instead, you need to think about a niche audience that you want to reach with your content and focus your targeting there.

Think about where your audience spends their time online. Think about how you can connect with them. Think about what you can do to help your audience understand what you’re teaching. All of this should come into play when creating videos & e-learning tutorials.

Choose the Best Type of Video

Creating videos & e-learning tutorials should largely focus on your audience. This is your chance to determine the most appropriate type of video for your particular audience type. If you’re teaching a complex topic, you might choose animation to break the topic down and make it simpler to understand. Likewise, some subjects can be best taught through live-action video or motion graphics. If you’re teaching how to use a software or how to perform computer based tasks, you might find that a screen recording is the best solution. 

Choosing the best type of video for your particular tutorial is important because this determines the focus that your audience will have on your content. Picking a video style that isn’t suited to your audience could leave you with an audience that has little to no interest in what you’re teaching and it’s not necessarily because of the topic, but because of the video style.

Hire a Professional for Production

When it comes to creating videos & e-learning tutorials, hiring a professional for the production portion is important. Professional film production crews, like Team Beverly Boy, will bring with them the equipment, experience, and expertise required to produce a top quality tutorial video that’s going to speak to your target audience.

While you could DIY the production phase yourself, it would require expensive audio, lighting, and camera equipment that makes it really not ideal for the average creator. Unless you intend to produce multiple videos, investing in all of this expensive equipment and learning how to use it all is probably not ideal. Instead, consider reaching out to a professional film crew for assistance!

Know Where to Distribute Your Content

Once you’ve worked closely with a film crew to produce your video tutorials it’s time for distribution. Knowing where to distribute your e-learning tutorials is key to gaining a huge target audience. Regardless of the type of video you decided to create for your tutorial, knowing where your audience hangs out online can help you to decide where and how to distribute your content.

After creating videos & E-learning tutorials for your target audience, consider sharing them:

• On social media.
• On your website.
• On a landing page.
• In email campaigns.
• Across learning platforms such as UDemy, Thinkific, or similar platforms.
• In groups or forums.

There are a wide variety of options for you to share your video content depending on where your audience is most likely to be found. Think carefully about how you can find your target audience and where you are most likely to reach them, and share your videos & e-learning tutorials in these locations.

Creating videos & e-learning tutorials is certainly a task that requires essential planning and understanding in order to be successful. For more information on the process, give Beverly Boy Productions a call!