Tips & Tricks to Creating Good eCommerce Product Videos
eCommerce video content can be used throughout the marketing communications mix to produce greater interest in your products and increase your ROI. We’re showing you the top tips and tricks to creating good eCommerce product videos that will show your customers the benefits of purchasing from you. Follow along to learn what it takes to […]
How to Get the Best Steadicam Shot Ever
Becoming a Steadicam Operator that truly makes the most out of the equipment provided to you won’t happen overnight. In fact, the best Steadicam shots in movies and film are often the product of decades working with Steadicams. We’re showing you how to get the best Steadicam shot and when the use of Steadicam is […]
What does Raw Footage Mean in Film Production?
What does Raw Footage Mean in Film Production? If you’re not familiar with the term raw footage, you may just assume it’s a set of footage or clips that appear similar to that of the final cut but with less editing involved. To the unsuspecting user then, that thinks raw footage should look similar to […]
What is Pre-Roll Video?
Pre-roll video can be used to deliver your message sample to an audience that is only partially interested in your brand. Think of it like an elevator pitch. You have only a few seconds to make the most out of the message you deliver. What will you say to capture the attention of the audience […]
What is a Steadicam Shot?
You’re shooting a scene that involves movement but you can’t seem to get your camera to stabilize enough so that the focus can be on the subject rather than the unsteadiness. What do you do? Behold the Steadicam shot! But what is a Steadicam shot anyway? We’re showing you what a Steadicam shot is like, […]
What is Chiaroscuro Lighting and When is this Lighting Technique Used?
Originating from the Italian term Chiaro for “light” and Scuro for “dark,” Chiaroscuro lighting techniques can be used to represent start contrasts between light and shadow to produce at three-dimensional look. Chiaroscuro lighting can be used for a variety of different situations to produce three-dimensional quality in otherwise two-dimensional images. But what is chiaroscuro lighting […]
Different Types of Camera Shots by Size
Different types of camera shots can be used to produce a film that strikes emotion and captivates the audience. Follow along to learn how each shot size can be used to add technique and variety to your film project while emphasizing ideas or individual elements of each scene. From long, medium and close up shots […]
Making the Most Out of Your Full Shot in Video Production
The full shot is often used as a tracking shot which is used to define the movements of the camera throughout the scene following the subject for an extended period of time. Full shots are widely used in video production making them one of several camera shots that you really must perfect if you’re going […]
Color Grading vs Color Correction: How are the Processes Different?
Color Grading vs Color Correction is a common topic that sometimes needs clarity, so lets dive in. We see all different forms of revisions and editing processes used to make film and video stand out. In cinema, color grading and color correcting are used for certain situations. When it comes to color grading vs color […]
What is the Difference Between Diegetic Sound and Non-Diegetic Sound?
Every sound in a film falls into one of two categories: diegetic or non-diegetic. The distinction is simple but fundamental to sound design in film. Diegetic sound originates from within the world of the story. Characters can hear it. Non-diegetic sound comes from outside the story world. Characters cannot hear it, but the audience can. Understanding […]