Tips for Choosing a Video Production Agency to Meet Your Creative Needs
Whether you’re a business owner that’s just starting with video production or a marketing director that’s ready to find a video production agency that’ll finally take your content to the next level, there comes a time when you need more than just any old agency. You need a video production agency that will truly meet […]
Tips for Compelling Non Profit Organization Videos
The most compelling non-profit videos will not only connect with the audience. They will deliver your message in a way that almost mentally forces them to take action. We’re showing you how you can produce compelling non-profit organization videos that will inform your community and capture their attention so that they genuinely want to help […]
Short Film Marketing Strategy
A diverse and fully planned marketing strategy is just as necessary for any short film as it is for a full length production. In fact, you may need to work harder to market your short film than you would a full length movie simply because you must prove the appeal to an audience that tends […]
How to Make a Demo Reel that Highlights Your Best Skills
Video production is a highly competitive business with a mix of both freelance video editors and high end video production companies constantly vying for the attention of the next big client. The steps you take to create your demo reel and show off your best skills can literally make or break your business. Knowing how […]
Tips & Tricks to Creating Good eCommerce Product Videos
eCommerce video content can be used throughout the marketing communications mix to produce greater interest in your products and increase your ROI. We’re showing you the top tips and tricks to creating good eCommerce product videos that will show your customers the benefits of purchasing from you. Follow along to learn what it takes to […]
How to Get the Best Steadicam Shot Ever
Becoming a Steadicam Operator that truly makes the most out of the equipment provided to you won’t happen overnight. In fact, the best Steadicam shots in movies and film are often the product of decades working with Steadicams. We’re showing you how to get the best Steadicam shot and when the use of Steadicam is […]
What does Raw Footage Mean in Film Production?
What does Raw Footage Mean in Film Production? If you’re not familiar with the term raw footage, you may just assume it’s a set of footage or clips that appear similar to that of the final cut but with less editing involved. To the unsuspecting user then, that thinks raw footage should look similar to […]
What is Pre-Roll Video?
Pre-roll video can be used to deliver your message sample to an audience that is only partially interested in your brand. Think of it like an elevator pitch. You have only a few seconds to make the most out of the message you deliver. What will you say to capture the attention of the audience […]
What is a Steadicam Shot?
You’re shooting a scene that involves movement but you can’t seem to get your camera to stabilize enough so that the focus can be on the subject rather than the unsteadiness. What do you do? Behold the Steadicam shot! But what is a Steadicam shot anyway? We’re showing you what a Steadicam shot is like, […]
What is Chiaroscuro Lighting and When is this Lighting Technique Used?
Originating from the Italian term Chiaro for “light” and Scuro for “dark,” Chiaroscuro lighting techniques can be used to represent start contrasts between light and shadow to produce at three-dimensional look. Chiaroscuro lighting can be used for a variety of different situations to produce three-dimensional quality in otherwise two-dimensional images. But what is chiaroscuro lighting […]