Quick Start Guide to Video Production for Social Media Marketing 

It’s certainly no secret that video is one of the most powerful, if not the most powerful, form of content on social media. If you’re starting a business that needs to nail social media marketing, or you’re just about to dive into social media marketing for your brand, you’re going to hear the term “video” come up frequently. With 86% of businesses using video as a major part of their social media marketing strategy as of 2021, and many more considering a shift in the same direction, video production for social media marketing is not just something you can drag your feet on anymore!

Whether you’re a big brand or a small business, video production for social media marketing is something you’re going to have to think very strategically about. To help you out, we’ve put together a quick start guide that will guide you through the basics of video production, how to tell if you need to hire a professional video production agency, and how to get started with video on each of the major social media platforms. 

Getting Started with Video Production for Social Media Marketing

Before you can move forward with a strategic plan for your social media marketing, you’re going to have to really hammer down what your intentions are. How will you utilize social media to grow your business or brand? Do you intend to use video to build a community following on social media? Are you planning to use video so that you can teach your audience about your business? Will you use social media to generate leads or sales?

All of this is important before you move forward with the next steps. Before you get into the video production basics, make sure that you have a social media marketing strategy in place. This will help you to define your needs, and to figure out exactly what you should do in terms of hiring a social media marketing video production crew, or attempting to create videos on your own.

Should I Hire a Video Production Company to Help with Social Media Marketing?

If you’re finding all of this to be complicated and confusing right from the start, you’re almost certainly going to want to hire a professional to work with. Not only will a professional video production company that specializes in social media marketing be able to assist you with the creation of video content, they’ll have ideas for the planning and strategy as well as for post-production distribution that will help you to achieve your social media marketing goals.

Producing high quality video that aligns with your social media marketing goals isn’t as easy as you might think. While almost all of us have a smartphone that is fully capable of producing high quality video content, few of us have the professional filmmaking skills (or time to learn professional filmmaking skills) that a professional video production company, like Team Beverly Boy, has. 

By hiring a professional to assist with your video production for social media marketing, you cut out the need to purchase expensive equipment such as lighting, audio equipment, and expensive camera gear. You also cut out the need to learn an entirely new (and complicated) profession that many filmmakers spend decades perfecting. And finally, you cut out many of the headaches that professionals overcome in their first few years in the film industry. You jump right to the good stuff – creating social media marketing content that’s going to align with your brand and your business goals!

Video Production for Social Media Marketing by Platform

Let’s get to the good stuff! You want to market on the most popular social media platforms for your brand. That means performing a bit of market research and then preparing yourself for promoting your video content across each major platform where your audience is most likely to be spending the most time. Before you create content for any of the social media platforms, you need to consider the individual requirements, audiences, and specific needs of each.

We’ve broke down some of the most important elements of each platform and how you can be successful with video production for social media marketing on each platform below:

• Snapchat: Stick to videos that are 1080×1920 and keep file sizes under 32MB. You’ll want to keep your videos generally between 3-10 seconds and no longer than 15 seconds total.
• TikTok:  Stick to videos that are 1080×1920 and keep file sizes 287.6MB or less. You’ll want to keep your videos between 15 and 60 seconds in most cases or in sets of 15-seconds at a time.
• Facebook: Stick to videos that are 1280×720 with a frame rate of 30FPS or less. The file size should not exceed 4GB regardless of total length as long as the video is not over 240 minutes.
• Linkedin: Stick to videos that are under 60FPS, have a maximum file size of 5GB and are under 10 minutes in total length. 
• Instagram: Stick to videos that are under 4GB, and under 60 seconds for stories or 10 minutes for IGTV videos. 
• Twitter: Stick to videos that are 1920×1200 maximum dimension but the ideal size is 1280×1024. Don’t exceed 512MB or 140 seconds total length with a 40FPS max frame rate.
• Pinterest: Stick to videos that are under 30 minutes with a maximum frame rate of 25FPS and make sure your resolution is at least 240p.

Now that you’ve got all the information you need to get started with video production for social media marketing, you can begin planning your strategy and considering a professional film crew to work with. Give Beverly Boy Productions a call to learn more about working with our team to create social media videos that are right for your business or brand.