New York TV Commercial Production Services
For more than 20 years our New York TV commercial production company has helped brands—from SoHo start‑ups to Fortune 500 icons—cut through the city’s relentless buzz. We craft 15‑, 30‑ and 60‑second spots that feel at home on both primetime television and the latest OTT platforms. If you’re looking for a NYC TV commercial production company that blends Madison‑Avenue creativity with street‑smart agility, you’re in the right place.
Broadcast & Distribution Strategy for NYC TV Ads
You can run your finished spot on local cable via DIRECTV or Spectrum, or tap regional affiliates such as NBC 4, WCBS 2 and WABC 7.
With commercial video production New York expertise, we optimise encoding specs, closed‑caption files, and traffic sheets so each station accepts your ad on the first upload. New York City offers 8.5 million potential viewers across five boroughs—plus millions more streaming on connected TVs.
Our New York Commercial Production Team & Equipment
There are a number of solutions available to you, which we can provide your company, should you decide to film your TV spot in New York City. Along with industry leading equipment including Canon and RED cameras, our experienced TV commercial crews are waiting to film your commercials in full HD or even 4K. We’re excited to offer aerial videography coverage with drones. Your commercial can be filmed on-location, inside or outside, and on green screen in-studio.
We deploy seasoned DPs, gaffers and television commercial production NYC specialists in as little as a half‑day shoot.. If you’re searching for a cinematic commercial, we have you covered with a track and dolly, Jib, steady cam or gimbal, if you need them. Questions about our fees? Our representatives are awaiting your call, with the answers you seek.
30‑, 60‑Second & Long‑Form TV Commercials
Whether you need a punchy 30-second call-to-action or a 2-minute direct-response spot, our editors have you covered. We craft everything from 15- and 30-second broadcast spots to 60-second brand stories and 90-second DRTV or infomercial segments, along with OTT cut-downs like 6- to 10-second bumpers. Each project is meticulously edited and delivered as colour-graded ProRes and H.264 masters, plus social-friendly cuts tailored for maximum impact.
You’ll receive both a broadcast-ready master and a web-optimized file, making it easy to showcase your video on social media, your website, or any digital platform. With our streamlined process, your content is always ready to engage audiences wherever they watch.
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FORTUNE 500 BRANDS KNOW OUR VIDEO PRODUCTION IS TOP-NOTCH
OWN, FORBES, AND DR PEPPER HAVE TRUSTED US WITH THEIR CORPORATE VIDEO NEEDS. THEY KNOW TEAM BEVERLY BOY HAS THE SKILL THAT EXCEEDS EXPECTATIONS!
TRUSTED BY THESE WORLD CLASS BRANDS
TELL A COMPELLING STORY WITH YOUR TV COMMERCIAL
WITH TEAM BEVERLY BOY YOUR AUDIENCE WILL FALL IN LOVE WITH YOUR NEXT TV COMMERCIAL.
We manage productions from inception to completion, collaborating exclusively with top‑tier talent. Our dedicated crew of New York commercial experts keeps every stage—concept, shoot, and post—on schedule and on budget.
Scope of Work
- Sony FX9, FS7, FX6, FX3​
- Sony A7S Alpha 7S, A7R, A1
- Blackmagic Pocket Cinema 6k Pro
- Blackmagic URSA Mini Pro
- Canon C500mkii, C300mkiii
- ARRI ALEXA, ALEXA Mini, AMIRA
- RED Cinema, SCARLET, V-RAPTOR X, KOMODO-X
- Director of photography (DP or DOP)
- 1st Assistant Camera (1st AC)
- 2nd Assistant Camera (2nd AC)
- Grip, Gaffer, Electric, Utility
- DIT, HMU, PA, Set Photographer
- Production Sound Mixer, Boom Operator
- Art Director, Prop master, Location Scout
- Producer, Production Coordinator
- Concept Development
- Scriptwriting
- Location Scouting
- Set Design and Construction
- Audio Recording
- Video Editing
- Voice-Over Recording
- Legal and Compliance
- Distribution and Broadcast
- Behind-the-Scenes Content
Other SErvices
- Teleprompter Services
- Testimonials/Interviews
- Restaurant/Food Service
- Law Firm/Legal
- Reality Show Production
- Medical/Healthcare
- Television Production
- Promotional Video Production
- Corporate Video Production
- Live Stream/Webcasting
- Industrial Videos
- Video Marketing
- Conference/Trade show
- Animation/Explainer Videos
- School/University/Education
- Business Video Production
- Church Video Production
- Political Campaign Ads
- Corporate Videography
FAQS
How does the production process work?
Our process starts with understanding your vision, followed by pre-production planning (scriptwriting, casting, location scouting), production (filming), and post-production (editing, color grading, sound design).
What is the typical timeline for New York TV commercial production services?
Most projects move from concept to airdate in 4–6 weeks. Tight‑turn projects can be delivered in as little as 10 days with our expedited workflow.
How much does it cost to produce a TV commercial?
Costs can vary widely depending on factors like the commercial’s length, talent, locations, and special effects. Projects can range from $5,000 for simple productions to over $1,000,000 for high-end commercials.
Can you handle casting and location scouting?
Yes, we provide full casting services for actors, models, and voice-over talent, as well as location scouting to find the perfect backdrop for your commercial.
Do you offer animation, VFX or motion graphics?
Our in‑house VFX team provides everything from simple logo reveals to complex CG integrations—ideal for high‑impact TV ad production New York campaigns.
How do you ensure the commercial meets our brand's needs?
We work closely with your team to ensure the commercial aligns with your brand’s message, audience, and goals, incorporating feedback at each step of the process.
Can you assist with media buying or ad placement?
While we specialise in production, we partner with trusted media‑buy agencies and can coordinate local or national placements for your finished spot.
Are commercials part of the film industry?
Yes, commercials are a specialized segment of the film industry. They combine storytelling, cinematography, and marketing strategies to create short-form content aimed at promoting products, services, or brands.
Is a TV commercial considered digital marketing?
Modern campaigns repurpose TV ads for streaming platforms, social feeds and pre‑roll, making television commercial production NYC a key component of integrated digital marketing.
How do you write a commercial video?
Writing a commercial video involves several steps: identifying the target audience and key message, crafting a compelling story or concept that aligns with the brand’s values, writing a script that succinctly conveys the message within the commercial’s duration, and finally, planning the visual and auditory elements that will bring the script to life.
How long is a video commercial?
The length of a video commercial can vary, but the most common durations are 15, 30, and 60 seconds. The choice depends on the complexity of the message, the platform where it will be aired, and the budget. For online platforms, shorter formats (even 6 to 10 seconds) are becoming increasingly popular for their ability to capture attention quickly.
Do I need permits to film a TV commercial in New York City?
Yes. Exterior shoots generally require a Mayor’s Office of Media & Entertainment (MOME) permit. We handle the paperwork and insurance so your TV commercial production New York shoot stays compliant.
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