Tavares Beverly
Founder & CEO, Beverly Boy Productions
Founder & CEO of Beverly Boy Productions, one of America’s largest video production companies, Tavares Beverly has spent more than 30 years helping organizations communicate through storytelling while interviewing business leaders and sharing lessons on leadership, execution, and entrepreneurship.
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Forbes Business Council
Medium
FAST COMPANY
American Marketing Association via Team
Forida Film Institute
Inc
95th Street Beverly Hills Business Association
Manhattan Chamber of Commerce
The Story
Tavares Beverly started his career in front of a camera on a local Chicago television show, then trained in theater through high school and earned a musical theater production scholarship to Florida Memorial University. He went on to work nearly every role on a professional set: actor, production assistant, camera operator, and sound technician.
On Christmas Day 2001, he handed his brother Kael a handwritten business plan outlining a vision for Beverly Boy Industries, a family-driven portfolio spanning real estate, apparel, publishing, and production. Weeks later, Kael bought a $1,500 camera from a Circuit City in Los Angeles. Beverly Boy Productions launched in downtown Miami in 2002, starting with regional TV commercial clients across South Florida.
The company survived the 2008 economic downturn through careful management and a long-term outlook. As the market rebounded, Beverly Boy expanded into reality television production, opening doors to crews and partnerships across major U.S. cities. By 2012, a multi-city agency contract accelerated the company’s national footprint.
Today, Beverly Boy Productions produces multiple film projects each week for clients ranging from small businesses to Fortune 100 brands, including Airbnb, W Hotels, Taco Bell, GEICO, and Target. Tavares continues to mentor emerging filmmakers and share production knowledge through the BeverlyBoy.com blog.
25+
Years in Production
National
U.S. + International
Fortune 100
Client Portfolio
Forbes
Business Council
FMU
Florida Memorial University
Featured Publications
Thought leadership and expert insights published on Forbes.
JULY 27, 2026
Focus on the client you have
Tavares Beverly explains why long-term client relationships are a company’s greatest competitive advantage. By prioritizing retention, proactive communication, and trust, businesses can create lasting growth that outperforms constantly chasing new customers.
JULY 14, 2026
20 leadership tactics for staying calm under pressure
Effective product bundles should reflect how customers use products and solve a clear problem rather than simply grouping items together. In this Forbes Business Council roundup, Tavares Beverly joins other business leaders in sharing practical ways companies can create bundles that offer meaningful value and make purchasing decisions easier.
JULY 2, 2026
How to build product bundles customers actually want
Staying calm during high-pressure moments helps leaders make better decisions and gives their teams confidence. In this Fast Company Executive Board roundup, Tavares Beverly joins other business leaders in sharing practical strategies for managing challenging situations. His advice focuses on setting the tone by remaining steady when client deals fall through or a crew reaches a creative roadblock.
June 9, 2026
How 12 leaders turned bad events into good publicity
In this Fast Company Executive Board roundup, Tavares Beverly shares how owning a project setback, fixing the problem, and prioritizing accountability helped turn a difficult client experience into a lasting source of trust and referrals. His insight emphasizes that a company’s reputation is shaped not by avoiding every challenge, but by how leadership responds when something goes wrong.
June 25, 2026
The “one big commercial” concept is dead
Tavares Beverly explains why brands can no longer rely on a single hero commercial. Today’s content demands speed, volume, and platform-specific planning. He shares how modular assets, repeatable workflows, and ongoing production relationships help marketing teams create more from each shoot and build a content cadence that keeps pace with changing audiences.
June 17, 2026
Meet Tavares Beverly
In a candid interview with CanvasRebel, Tavares Beverly opens up about the journey from aspiring actor to founder of one of the country’s most trusted video production companies. He reflects on the early days of saying yes before there was ever a business plan, the lessons that came from learning every part of running a company, and why he believes entrepreneurship is less about the perfect idea and more about showing up, keeping your word, and adapting when everything changes.
June 9, 2026
How 12 leaders turned bad events into good publicity
Bad things happen to good people. And bad things happen to good companies, too. The key is how you respond. Often the response shows more about your company’s character and values than the initial incident. We asked our Fast Company Executive Board members if they have ever turned a bad event or experience into good publicity. It turns out that many had, and their response to the events, in most cases, strengthened the organization.
May 26, 2026
AI Is Changing Video Production, But Creativity Still Belongs To People
There is a lot of fear right now around AI and what it means for creative industries, and video production is no exception. Every day, a new tool makes it easier for someone to type in a prompt and create a video, edit content or write a script. For creative professionals, that can feel both exciting and threatening.
May 18, 2026
How To Reduce E-Commerce Returns While Keeping Customers Happy
Featured as the #1 expert response: “Set clear expectations before the purchase. Providing detailed visuals, accurate descriptions and real-world use context helps customers understand exactly what they’re getting.”
May 14, 2026
The Death Of The One-Off Video Project: Why Smart Companies Are Building Production Systems Instead
Video has become one of the primary ways companies communicate, from marketing and sales to recruiting and internal operations. Yet while demand for video has grown rapidly, the way many organizations approach production has not kept pace. This project-by-project approach is starting to break down.
April 29, 2026
TV Becomes a Growth Channel for Commerce
Connected TV has the potential to break down barriers… so that each production works simultaneously as entertainment, persuasion, and point-of-purchase,” Tavares Beverly told E-Commerce Times on integrating production, marketing, and sales for higher ROI.
July 29, 2026
Why The Best Corporate Videographers Think Like Business Strategists
Tavares Beverly explains why great corporate videographers go beyond capturing visuals—they align every production with business objectives. By thinking strategically, video teams create content that drives measurable results, not just great-looking footage.
July 24, 2026
20 Business Leaders Share How They’re Helping Drive Regional Growth
Tavares Beverly shares how businesses can strengthen regional economies by investing in local partnerships, supporting community initiatives, and creating opportunities that benefit both organizations and the people they serve.
July 10, 2026
Why great corporate videographers start with questions, not cameras
Tavares Beverly explains why successful corporate video production begins with understanding the client’s goals. Asking the right questions before filming helps the production team align expectations and deliver the right result.
June 30, 2026
23 tips for rising executives to be better leaders
Strong leadership is built on trust, consistency, and follow-through. In this Fast Company Executive Board roundup, Tavares Beverly advises rising executives to honor their commitments, emphasizing that reliability matters more than perfection. Keeping your word builds the trust that turns leadership into genuine partnership.
June 25, 2026
Key midyear questions every CEO should ask
A midyear review gives CEOs an opportunity to assess progress, identify problems, and adjust priorities before the end of the year. In this Forbes Business Council roundup, Tavares Beverly encourages leaders to ask whether their teams have been truly productive or simply busy. His insight emphasizes evaluating meaningful execution and measurable outcomes rather than mistaking constant activity for progress.
June 10, 2026
AI Is Changing Video Production, But Creativity Still Belongs To People — Forbes JAPAN Feature (Tavares Beverly)
There is a lot of fear right now around AI and what it means for creative industries, and video production is no exception. Every day, a new tool makes it easier for someone to type in a prompt and create a video, edit content or write a script. For creative professionals, that can feel both exciting and threatening.
June 10, 2026
The Hidden Variables Behind Hiring Video Crews
Hiring a video crew is not just about comparing day rates. Behind every quote are variables like crew experience, production scale, equipment needs, location logistics, and project management. In this Forbes Business Council article, Tavares Beverly shares what businesses should understand before choosing a video production partner.
June 5, 2026
Smart Ways To Build A More Adaptable Business Culture
Change is a constant in business, but the pace and frequency of disruption happening today can make it harder than ever before for teams to stay steady. It requires leaders to be intentional about how they communicate and support their teams. Here, members of Forbes Business Council share smart strategies for building a culture of adaptability.
June 4, 2026
18 leaders on how they actually disconnect on vacation
When vacation helps you fully disconnect from work, you come back refreshed. As an executive, though, it is hard to completely disconnect from work. We asked our Fast Company Executive Board members how they approach technology usage and work communications while on vacation, and here’s what 18 of them said.
June 2, 2026
16 Ice Breaker Games for Company Retreats
Featured in Fast Company’s Executive Board roundup, Tavares Beverly shared a team-building icebreaker focused on helping crews and staff build genuine connections across different backgrounds and cities.
May 29, 2026
Highly Effective Networking: Tavares Beverly of Beverly Boy Productions On 5 Strategies for Successful Networking, Both Online and Offline
Interviewed as part of Authority Magazine’s networking series. Tavares shares insights on building relationship capital, personal branding, and five strategies for meaningful professional connections both online and offline.
Interviews By Tavares Beverly
Articles by Tavares Beverly
