When to Use a Long Shot or Wide Shot
It’s really important to know when to use a long shot or wide shot. The long shot is often used to show an environment in which a character is born from or in which they find themselves in. Similar to situations in reality in which we find ourselves in situations which are out of our control, scary […]
When to Use a Close Up Shot
Close up shots are one of the most powerfully emotional shots used in cinema. Taken at close range, the close up shot can provide a deeply detailed look into the intimacy and emotions of the character. The use of the close up shot allows for a significant emotional connection between the viewer and the character […]
What is Shallow Focus in Film?
Shallow focus is a term used to describe the technique of producing an increased length of focus in which the camera comes closer to the subject to create a blurred effect. Shallow focus can help you produce an emphasis on a particular part of an image to attract the audience to an area of the […]
What is Motivated Lighting in Film & When Should Motivated Lighting Be Used?
Motivated lighting is used to imitate natural light within a scene. When included correctly, motivated lighting can captivate audience interest and build emotions on the set. Below we answer the question “What is motivated lighting in film & when should it be used?” What is Motivated Lighting? Motivated lighting is the use of lighting in a […]
What is a Dolly Shot & What is it Used For in Film?
The dolly shot is one of the most powerful filmmaking techniques used to tell a story and achieve cinematic success. You’re probably wondering “What is a dolly shot & what is it used for in film?” We’re showing you how they work and what they’re used for in the film world. Follow along to find […]
The Best Frame Rates for Every Type of Video
There’s something deeply captivating about a romance scene that slows to the point in which each second can literally be felt by the audience. Or an action scene that speeds by so fast you feel almost as if you just sped past the scene with the actors on the set. Understanding and controlling the frame […]
How to Set Your Establishing Shot in Film
The establishing shot is one of the most important and defining shots of the scene and a first major element that you will learn in cinematography. A well set establishing shot establishing the location and setting of the next scene. The establishing shot can be set in various ways depending on the upcoming scene that […]
Post Production Editing Tips & Tricks
You have the footage, but now you feel like it was all wrong. What do you do? Before you lose all hope and consider the project a dud, consider these post production editing tips & tricks that you can use to salvage the shot. This is not to say that post production editing is a replacement for […]
Improve Employee Efficiency with Employee Training Videos
Business owners spend a lot of time training new employees to ensure they can properly and comfortably perform the tasks they are hired to take on. But what happens when business owners can’t spend extra time training and the employee is already on duty? Lack of training can lead to lack of productivity and reduced […]
6 Tips for Short Advertisement Commercials that Persuade an Audience
Short TV commercials offer a unique way to engage customers when done right. However, with so many short advertisement commercials produced and seen on a given day, what you do to stand out against the competition could make or break your business. These 6 tips for short advertisement commercials that persuade an audience will help […]