Short Film Marketing Strategy
A diverse and fully planned marketing strategy is just as necessary for any short film as it is for a full length production. In fact, you may need to work harder to market your short film than you would a full length movie simply because you must prove the appeal to an audience that tends […]
Why Video is the Future of Content Marketing
The digital landscape is ever evolving and changing with each year. A decade ago we hardly saw digital advertising being the primary method of focus for business. Today, video content makes up the majority of a digital advertising strategy for many businesses and those that are not using video are at least thinking of how […]
What is the Lower Third & What Makes Lower Thirds so Important?
As you watch a commercial or view a television show, chances are good that you’ve already seen lower thirds come into play and you just didn’t realize what you were seeing. In design, both online and on television, we hear about the lower thirds a lot. But what is the lower third & what makes […]
When to Use a Long Shot or Wide Shot
It’s really important to know when to use a long shot or wide shot. The long shot is often used to show an environment in which a character is born from or in which they find themselves in. Similar to situations in reality in which we find ourselves in situations which are out of our control, scary […]
When to Use a Close Up Shot
Close up shots are one of the most powerfully emotional shots used in cinema. Taken at close range, the close up shot can provide a deeply detailed look into the intimacy and emotions of the character. The use of the close up shot allows for a significant emotional connection between the viewer and the character […]
What is Shallow Focus in Film?
Shallow focus is a term used to describe the technique of producing an increased length of focus in which the camera comes closer to the subject to create a blurred effect. Shallow focus can help you produce an emphasis on a particular part of an image to attract the audience to an area of the […]
What is Motivated Lighting in Film & When Should Motivated Lighting Be Used?
Motivated lighting is used to imitate natural light within a scene. When included correctly, motivated lighting can captivate audience interest and build emotions on the set. Below we answer the question “What is motivated lighting in film & when should it be used?” What is Motivated Lighting? Motivated lighting is the use of lighting in a […]
What is a Dolly Shot & What is it Used For in Film?
The dolly shot is one of the most powerful filmmaking techniques used to tell a story and achieve cinematic success. You’re probably wondering “What is a dolly shot & what is it used for in film?” We’re showing you how they work and what they’re used for in the film world. Follow along to find […]
The Best Frame Rates for Every Type of Video
There’s something deeply captivating about a romance scene that slows to the point in which each second can literally be felt by the audience. Or an action scene that speeds by so fast you feel almost as if you just sped past the scene with the actors on the set. Understanding and controlling the frame […]
How to Set Your Establishing Shot in Film
The establishing shot is one of the most important and defining shots of the scene and a first major element that you will learn in cinematography. A well set establishing shot establishing the location and setting of the next scene. The establishing shot can be set in various ways depending on the upcoming scene that […]