Live Streaming Equipment for Small Businesses
Setting up your live streaming equipment is a matter of first having a full understanding of what you intend to live stream, how frequently you’ll go live, and what you intend to accomplish with your stream. Live streaming equipment for small businesses is about more than just having your laptop and webcam ready. To look professional, you’ve got to have appropriate audio and video capture, the right plan for production, and a plan in place for when you go live. Knowing the type of live streaming equipment you need for your small business is vital to the success of your ongoing live streams.
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Can’t I Just Stream with My Phone or Mobile Device?
Smartphone cameras and tablet cameras are better than ever before, but they’re still not ideal for consistent, professional live streaming. While you can use your iPhone or other mobile device to live stream on occasion, we really don’t recommend it as a long-term solution.
Granted, you can broadcast from a phone, and you can do a decent job, but mobile devices are not nearly as capable of producing the absolute top quality of a stream that a professional, or professional equipment can. Keep this in mind if you’re considering the use of your phone for business streaming purposes.
Plus, if you’re using your phone, you’ll have limited ability to set up a live stream that allows for multiple camera angles and adjustments which are ideal for keeping your audience engaged during the stream.
Live Streaming Video Equipment
As a small business owner, you might consider investing in live streaming equipment that you can keep on hand for your small business. Many different types of cameras exist which are fully capable of delivering a quality live stream experience for your audience. A quality video camera is the best solution to professional live streaming.
Low priced, consumer cameras are okay for small business live streaming, but they may lack some of the professional level quality and features that a more expensive camera would have. For example, the Canon VIXIA is one of the lower priced consumer cameras that could be used for live streaming.
A bit more expensive, mid-level camera options that can be used to produce professional live streams for businesses, the Canon XA15 is a decent model with professional quality output and zoom capability.
It is Beneficial to Hire a Professional
Of course, if you hire a professional camera crew, or intend to have an in-house videographer on staff that will produce your live streams, you’ll want more professional live streaming equipment.
Professional video cameras come with all the latest and greatest technology and features. They feature 4K output and range capabilities that are beyond anything the lower quality camera options are capable of. A good choice for frequent streaming, and a guarantee if you hire a professional.
Additional Live Streaming Equipment Needs
In addition to the camera, you’re going to need things like a tripod, microphones, lighting, and various other live streaming equipment. Consider the following live streaming equipment needs in addition to those already listed:
– A switcher for multi-camera live streaming.
– Lights
– Lighting equipment
– Audio equipment
– Tripod
Purchasing all of this live streaming equipment for small businesses, and learning how it all works, is a job within itself. In fact, may business owners choose to hire a professional camera crew like Team Beverly Boy simply because they do not have the time, or the money, to invest into all of this technology and into learning how it all works. As a small business owner interested in live streaming for your audience, consider all of your options, and what’s most suited for your needs before you purchase any live streaming equipment. You might just find it more suitable to hire a professional!
