- 24 Years in Business
- 25,000+ Videos Produced
- 24-Hour Customer Service
For over two decades, our Lexington, SC TV commercial production company has supported brands—from nascent ventures in town to established corporate giants—navigate the local landscape’s dynamic atmosphere. We create engaging 15-, 30-, and 60-second commercials crafted to excel on both prime-time television and the most popular OTT platforms. Our proximity to the Icehouse Amphitheater, a prime location for corporate events and concerts, makes it an ideal setting for filming your TV commercials.
If you’re in search of a Lexington, South Carolina TV commercial production team that fuses top-tier creative proficiency with regional insight, you’ve come to the right place. The Lexington Chamber & Visitors Center, with its 2,000-sq-ft meeting space, provides a versatile venue perfect for capturing your brand’s vision.
Once your ad is finalized, you can air it throughout the Lexington, SC region on cable providers like Spectrum or colocate it with local affiliates such as WLTX (CBS), WIS (NBC), and WOLO (ABC) in the area. Our team is here to guide you through the intricacies of working with television networks to assure that your commercial is broadcast. From encoding specifications and closed-captioning to traffic delivery and network approvals, we handle the technical and logistical elements that ensure your ad runs seamlessly, without interruption. With Lexington providing access to a substantial audience and further reach through connected devices, this is exposure you definitely do not want to overlook.
Our specialists can assist with the essential coordination necessary for effective ad distribution. The well-connected channels through Lexington Brands will maximize your commercial’s visibility and engagement in the community.
Our Lexington, SC commercial production team offers numerous solutions for your project, should you choose to film your TV spot in Lexington. Equipped with industry-leading cameras such as Canon and RED, along with skilled crews, we’re ready to capture your advertisement in breathtaking HD or 4K quality. We also provide innovative aerial videography with drones, perfect for showcasing the stunning landscapes of your location or even the captivating vistas from the Saxe Gotha Industrial Park. Whether filming indoors, outdoors, or using a green screen within a local studio, we customize each production to cater to your specifications.
Our team includes seasoned directors of photography, gaffers, and professionals experienced in producing television commercials based in Lexington—even for shorter shoots. If you’re looking for a cinematic aesthetic, we have all the gear needed, including track and dolly systems, jibs, Steadicams, and gimbals. If you’re curious about our pricing structure, our team is prepared to walk you through all the aspects of your project.
From an impactful 30-second call-to-action to an engaging 2-minute direct-response segment, our editors are equipped to handle any length. We produce a wide variety of formats, including 15- and 30-second broadcast advertisements, 60-second brand narratives, and 90-second DRTV or infomercial-style segments, in addition to OTT-optimized versions ranging from 6- to 10-second bumpers. Each project is meticulously edited, colour-graded, and delivered as ProRes and H.264 masters, along with versions optimized for social media to enhance shareability.
You will receive both a broadcast-quality master and a web-ready version, which allows you to effortlessly display your commercial on social media, your website, or wherever your target audience engages. Our streamlined workflow ensures that your promotional video production is always primed to make a strong impression, regardless of the platform it appears on.
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OWN, FORBES, AND DR PEPPER HAVE TRUSTED US WITH THEIR CORPORATE VIDEO NEEDS. THEY KNOW TEAM BEVERLY BOY BASED IN Lexington HAS THE SKILL THAT EXCEEDS EXPECTATIONS!
 WITH TEAM BEVERLY BOY YOUR AUDIENCE WILL FALL IN LOVE WITH YOUR NEXT TV COMMERCIAL.​
Our process starts with understanding your vision, followed by pre-production planning (scriptwriting, casting, location scouting), production (filming), and post-production (editing, color grading, sound design).
Most projects move from concept to airdate in 4–6 weeks. Tight‑turn projects can be delivered in as little as 10 days with our expedited workflow.
Costs can vary widely depending on factors like the commercial’s length, talent, locations, and special effects. Projects can range from $5,000 for simple productions to over $1,000,000 for high-end commercials.
Yes, we provide full casting services for actors, models, and voice-over talent, as well as location scouting to find the perfect backdrop for your commercial.
Our in‑house VFX team provides everything from simple logo reveals to complex CG integrations—ideal for high‑impact TV ad production Lexington, SC campaigns.
We work closely with your team to ensure the commercial aligns with your brand’s message, audience, and goals, incorporating feedback at each step of the process.
While we specialise in production, we partner with trusted media‑buy agencies and can coordinate local or national placements for your finished spot.
Yes, commercials are a specialized segment of the film industry. They combine storytelling, cinematography, and marketing strategies to create short-form content aimed at promoting products, services, or brands.
Modern campaigns repurpose TV ads for streaming platforms, social feeds and pre‑roll, making television commercial production a key component of integrated digital marketing.
Writing a commercial video involves several steps: identifying the target audience and key message, crafting a compelling story or concept that aligns with the brand’s values, writing a script that succinctly conveys the message within the commercial’s duration, and finally, planning the visual and auditory elements that will bring the script to life.
The length of a video commercial can vary, but the most common durations are 15, 30, and 60 seconds. The choice depends on the complexity of the message, the platform where it will be aired, and the budget. For online platforms, shorter formats (even 6 to 10 seconds) are becoming increasingly popular for their ability to capture attention quickly.
Yes. Exterior shoots generally require a permit. We handle the paperwork and insurance so your TV commercial production Lexington shoot stays compliant.
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