How Much Does a 30 Second Promotional Video Cost?

If you’ve ever thought about producing a video for social media or for your website, there’s a good chance you’ve questioned, “how much does a 30-second promotional video cost?” This question comes up a LOT. While there are ways for us to provide estimates on the amount you can expect to pay for a 30-second promo, it’s hard to define a set cost without more detail. The truth is, a 30-second promotional video can cost anywhere from $500 to $5000 or more. Here’s what you need to know.

Average 30 Second Promotional Video Cost

First, we take a look at averages. Benchmark data suggests that the average cost of video per finished minute is in the range of about $1,000 on the lowest end up to more than $10,000 on the highest end. The truth, most promotional videos fall well in-between this range in the price range of about $3,000 to $5,000 per finished minute. Therefore, the cost of a 30-second promotional video is typically around $1,500 to $2,500. Now we’re getting somewhere!

In a recent study, it was shown that most promotional videos ranged in the $2,500 to $10,000 per finished minute cost. So as a good rule of thumb, you can expect to pay somewhere around $1,500 to $5,000 for that 30-second clip.

What Makes Up the 30 Second Promotional Video Cost?

That’s another great question. The fees that represent the total cost of the 30-second promotional video include things like scriptwriting, Directing, and editing. 

Here’s what you should budget for each professional’s rate that will be involved in the creation of your 30-second promotional video:

● Film Director – >$250 per hour

● Script Writer – >$150 per hour

● Cameraman – >$400 per hour

● Editor – >$175 per hour

● Actors – >$500 per hour

● Equipment – up to 100s per hour

● Studio Shooting – up to $400 per hour

● Narrator – >$400 per hour

● Audio Files – up to $1000

● Video Rendering – up to $75 per hour

● B-Roll – expect to pay a percentage between 10 and 50% of your total cost

● Miscellaneous Fees – can cost very little up to 1000s extra

These rates are based on a range of factors. Things like voiceovers, sound effects, animation, graphics, and the addition of special effects or added equipment needs for the shoot will add to your total 30-second promotional video cost. 

Want to learn more about what you can expect your 30-second promotional video to cost? Give Beverly Boy Productions a call today!