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Don’t Make These Mistakes when Hiring a New Orleans Customer Testimonial Video Production Company

Customer testimonial videos are an important asset to any marketing or advertising campaign. Large and small businesses across New Orleans are using customer testimonial videos to help them generate audience trust, boost conversions, and make an impact for their brand. But before hiring a New Orleans customer testimonial video production company, it’s important to do your homework to ensure you don’t make any mistakes that could potentially be avoided.

At Beverly Boy Productions, we understand that business owners often find themselves on the negative end of having made a mistake in hiring a professional for a film project. We work with clients that are dealing with the kinds of backfires that come as a result of these mistakes quite frequently. That’s why we’ve put together a list of the most common mistakes that are made in hiring a New Orleans customer testimonial video production company to help prospective clients avoid them.

For example, make sure that you’re not making any of the following hiring mistakes:

  1. Under-estimating the Value of a Professional Film Crew

If you think you can produce a customer testimonial video on your own, and that you don’t need a film crew to assist you, you’re probably on the verge of making a big, ugly mistake right off the bat. Under-estimating the value of a professional film crew is a huge mistake and it’s one that can certainly be avoided, but it requires your decision to hire someone with experience. A New Orleans customer testimonial video production company that has experience in producing customer testimonial videos is going to help your business stand out from the competition, communicate positively with your audience, and generate strong interest in your brand. Don’t under-estimate their value!

  1. Under-estimating the Potential Cost of Production

One of the areas that we see clients make big mistakes when it comes to hiring a New Orleans customer testimonial video production company is in the cost of production. Clients often under-estimate the total costs involved and then they budget much lower then they should have. IN doing so, they often end up hiring someone for significantly less than they should and the project ends up failed or doomed almost from the very beginning.

It is important to know that a good customer testimonial video is going to cost somewhere between about $500 and $5,000 per minute for production. Don’t make the mistake of budgeting too low and expecting something great to come of it.

  1. Failure to Check Local Crew Experience

Hiring a local New Orleans customer testimonial video production company is a huge task, but it could be incredibly beneficial for your business. Don’t make the mistake of not checking locally for assistance. By hiring someone local, you have the benefit of working with someone that is close to your business, might even be knowledgeable of your competition, and knows the area. They’ll also have a good idea about filming in New Orleans, and since they’re local you’ll save on travel!

  1. Overlooking the Importance of Professional Film Equipment

If you even think that you can produce a customer testimonial video without professional film equipment, you’ve made a huge mistake. Hiring a New Orleans customer testimonial video production company that lacks equipment is an even bigger mistake. If they don’t have professional equipment, they may not have experience, either. You need to know that who you hire has the equipment, knowledge, and understanding that it takes to produce a professional video. If you can’t get all of this, then what’s the point in hiring?

  1. Failure to Review Real Projects Beyond the Sizzle Reel

If you’re the type of customer that watches a sizzle reel and believes in everything you see, you’re probably going to find yourself grossly disappointed in the outcome of your project. A New Orleans customer testimonial video production company that shows you just a sizzle reel and calls it a day is probably either inexperienced in the art of producing customer testimonials or is trying to hide something – neither is a good thing. Make sure you come ready to do your homework. You should watch the sizzle reel, but you should also request actual past customer testimonial videos so that you can see their work on the type of project that you’re hiring for.

At Beverly Boy Productions, these are just a few of the mistakes that we see happen all the time with customers who hire a New Orleans customer testimonial video production company without taking their time. These and other mistakes could cost you significantly if you’re not careful, which is why it’s very important to be sure that you’re prepared and doing all of the research before deciding on who to hire.