Virtual Conference Videos for Increasing Audience Awareness
Virtual conferences are becoming increasingly popular among audiences worldwide. Particularly with the influx of worldwide health concerns but also with great worldwide access to the internet and technology that makes virtual events more accessible than ever before, now is the time to host a virtual conference for your business. However, if you’re trying to find ways to increase audience awareness, virtual conference videos are an ideal option to consider leading up to your conference or event.
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In fact, there are many ways that you can leverage video to succeed with your virtual event. Virtual events can be incredibly exciting and they can bring in a lot of revenue for your brand. With the right approach, a virtual conference video can help you to generate excitement, awareness, and conversions for your business.
Consider these types of virtual conference videos for increasing audience awareness, and generating direct connections for your business or brand.
Webinars Leading Up to the Event
You want people to know about your virtual conference well enough in advance for them to decide whether it’s the right type of event for them and to purchase event access. Webinar videos are an excellent way of achieving this. By hosting multiple webinars leading up to your virtual event you can achieve great awareness around your virtual conference and boost attendance as long as you take the right approach with your content delivery.
Use your webinar to generate buzz and offer a save-the-date option to remind your audience of the upcoming event. Make sure that you only incorporate top quality content that is useful to your audience into your webinar, as this will give them some insight into what to expect at your virtual conference event, too.
Virtual Conference Event Videos
Have you already hosted a virtual conference in the past? If so, sharing event videos that showcase what your event was like in the past will draw audience attention and awareness. All you have to do is compile footage from your past events in an exciting and fun manner. These videos are typically very short, about 1-2 minutes at most, but they give prospective event attendees a glimpse of what it would look like to attend your virtual conference.
Virtual conference videos that highlight your past events are an excellent opportunity to show prospective guests what they might miss out on if they don’t attend the event. Just make sure you showcase the most exciting parts of your event, and that you are targeting the appropriate audience.
Short Informative Videos
Explainer videos, or short informative style videos, are ideal for generating audience awareness around your event for the weeks or months leading up to a virtual conference. These types of virtual conference videos are made up of key details about your event and they explain to your core audience what your event is about and why they should attend.
Consider posting these short explainer videos on your social media platforms or pages for the weeks leading up to your conference to generate prospective attendees. You can also use these videos in your email marketing to anyone on your email list. Sometimes, showing off what an event is about, and providing key information about the event, is all it takes to get the hype built up so that people will want to attend.
Branded Event Videos
Creating branded videos for your virtual conference is another way to get audiences hyped up about your event. If you already have a well-known brand, you can create short, branded event videos that your core audience will recognize as being connected with your brand and it will make them more likely to engage and have interest in your event. Virtual conference videos that are properly branded either to resemble the branding of your business or to resemble the known branding of the event, are ideal for use on social media, your event website, and in email marketing campaigns.
Sponsor Highlights
Finally, if you’ve got a bunch of sponsors then virtual conference videos that showcase your sponsor and highlight those that are supporting your event will be key. You can create sponsor highlight videos for your event by obtaining sponsor permission and utilizing their branding, logos, or other important details to show off those that are supportive of your event.
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Oftentimes, attendees will be interested in events that are sponsored by particular industry professionals. That’s why these virtual conference videos are so important to the overall marketing and successful branding of your event. You’ll build tons of audience awareness with these types of videos and you’ll soon find that you’re generating added support from a group of potential conference attendees that you might not have otherwise been able to reach without the support of your sponsor.
As you can see, when it comes to using virtual conference videos to build awareness there are many different directions that you can go with the content that you create. The overall goal here is that you create videos that have multiple potential marketing abilities and can be used on your social media, in your emails, and on your website to boost audience awareness and generate stronger exposure for your brand.
