7 Tips for Creating Landing Page Videos that Convert
Landing pages that include videos are more likely to convert. In fact, brands are adding landing page videos to their marketing mix because they have the power to increase conversions, boost ROI, and place memorable content into the minds of the audience. And since video is the best way to deliver a lot of information quickly, knowing how to create landing page videos is a must!
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Follow these 7 tips for creating landing page videos that convert.
1. A Script that is Written with Conversions in Mind
The first tip to creating landing page videos that will convert is to write a script for the video that is focused on conversions. The script should deliver the story to your audience in a way that would make the most sense to them.
Rather than just winging the video from start to finish, prepare a script that strategically outlines the vital details and key points of the message with a goal of boosting conversions.
2. Demonstrate the Product in Action
The best landing page videos are usually those that clearly show how a product looks, feels, and operates. Bonus points if you can demonstrate the product, in action, solving a key problem that the audience struggles with.
Make sure the video provides excellent visuals of the product to help the consumer fully understand the size, structure, colors, and features of the product.
3. Solves a Problem
Great landing page videos showcase a product that solves a problem. Your video should be part of the problem solving solution. For instance, your video could be a how-to that helps consumers learn how to fix, build, or otherwise solve some problem.
4. Short & Concise
Landing page videos should be approximately 60 seconds or less in most cases. If your product is very complex, you could aim for up to 90 seconds of video content for the landing page but ONLY if you have a complex product that requires an extended video in order to efficiently deliver the key details to the audience.
5. Custom Thumbnail
The video thumbnail must be a customized image that showcases what the video is about and helps to draw the viewer’s attention to the video. A great thumbnail can increase conversions substantially for your landing page video content!
6. Teaches the Consumer
Great landing page videos don’t sell a product, they teach the consumer about a product in a way that makes the individual see the true value and need to purchase the item. In fact, video marketing today is really all about teaching the consumer more than it is about selling a product.
7. First 3 Seconds Count
Landing page videos are no different than social media videos or other forms of content. Great landing page videos make the first few seconds count! The impression you make in the first 3 seconds literally keeps the visitor on your page or sends them packing.
To grab the viewer’s attention consider the following:
● An attention grabbing opening sentence.
● A shocking result or statistic.
● Engaging reviews upfront.
● Testimonials right away.
● Problem presentation followed by a solution.
Ready to start adding videos to your landing pages? Give Beverly Boy Productions a call at 888-462-7808. We’ll help you get started with top quality video content for your landing pages.
