Steps to Marketing with Online Video
Producing video content to market your business online is a relatively new concept that has become increasingly popular in the last few years and is expected to grow in popularity over the next several years. While video has long been used by big brands to market on television, the idea of marketing with online video is something that even smaller brands are happy to have access to. Whether you’re totally new to online video or it’s something you’ve tried a couple of times but you’re still seeking some guidance and improvements on, we’ve got the steps to marketing with online video!
Call Beverly Boy Productions to learn more about marketing with online video or for help producing a marketing video for your brand.
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1. Set Your Video Marketing Goals
Before you launch a video marketing campaign you’ve got to set goals. Every marketing activity that you engage in going forward should align clearly with the goals and expectations that you set in the beginning while planning your campaign.
Some common goals for marketing with online video include:
– Increasing brand awareness
– Driving more engagement
– Converting more sales
– Generating more traffic
– Reducing bounce rate
– Boosting SERPs Rankings
Identify and clarify the top goals that you intend to focus your marketing efforts on and then begin strategizing areas of interest and campaign steps that will help you succeed with your goals.
2. Define Target Audience
Next you’re going to define your target audience. This is where you’ll need to perform market research, analyze your current customer base, and otherwise make key determinations as to who you will target with your campaigns when marketing with online video.
Make sure you’re targeting the appropriate market and that you’re planning your campaign around audience insights that apply to this niche.
3. Define Video Marketing Content
Now you’re ready to produce videos that you will use in your campaign to promote your business to your target audience. As you define video marketing content for your audience make sure that you are using appropriate video production process steps that include:
– Pre-production planning.
– Production.
– Post-production editing.
– Distribution.
– Analytics.
Keep in mind your goals, and how each video you craft will align with your goals and will target the appropriate audience to connect on their level.
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4. Measuring Success
Marketing with online video is not complete until you’ve quantified your results and measured your success. How will you measure success? That depends on the goals that you set early on when creating your campaign. You should have key performance indicators or KPIs in mind as you set your goals.
For example, if you want to drive more traffic, a key indicator of success would be higher traffic to your landing page following the addition of your campaign launch when you began marketing with online video.
Need help creating video content for your brand? Give Beverly Boy Productions a call today!
