What to Expect with a TV Commercial Production Timeline
Shooting a tv commercial requires advanced knowledge of the steps taken in production to ensure a successful shoot. In fact, any TV commercial production timeline will naturally progress based largely on the expertise and professionalism of those working on the project. But what is a good general expectation to set, from start to finish, to ensure your production is progressing in a timely fashion?
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As a general rule, we believe most TV commercials can be produced in 1 day, but you must include time for pre-production and post-production too. A lot goes on when a TV commercial is created. Here’s what we think you can expect.
Pre-Production Timelines
Pre-production is going to be the meat of your time and it could create a bottleneck if you’re not careful. Pre-production timelines can range from several days to weeks, depending on the commercial and the extent of the planning that goes into the production. A TV commercial production timeline should recognize that pre-production planning will require time to include the following activities:
● Writing the creative brief.
● Creating the story concept or idea.
● Producing the written script.
● Drawing out essential storyboards.
● Casting.
Production Timelines
Production is where the good stuff happens, this is where your TV commercial begins to form and take a life of its own. Your story will take shape, and you will begin to see the commercial footage come together. Most TV commercials can be produced in 1 day. However, if you will shoot in multiple locations, and those locations are set far apart, several days may be set aside for production. Be sure to consider these variables as you outline your TV commercial production timeline and also consider the intricacy of the shoot itself.
Post-Production Timelines
Post-production is another area that can quickly turn into a bottleneck if you’re not careful. Post-production timelines range from a few days to several weeks for most television commercials. Much of this is dependent upon the total length of the commercial and the size and scope of the editing crew as well as things like special effects and graphics.
Adding special effects, or graphics, as well as animated features, can add substantial hours to your post-production timelines. Make sure that you’re preparing your overall schedule with an understanding of the various post-production elements involved. This way there are no surprises and you can be sure that your commercial is finished in time for your distribution on television.
Need to know exactly how long your TV commercial will take to produce? Give Beverly Boy Productions a call!
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