Top New York Video Production Insights 2024 – Trends To Look Out For

There are a lot of video trends popping up in 2024 that have really shaken up how film is done and how corporations are using film to tell their story and reach viewers, but one thing is certain and that is that more corporations are beginning to use them in their marketing strategies. In 2020, only about 61% of companies use videos, and that number has now grown to over 80%. This means that when you hire a Top New York video production company to help you produce a video campaign, you are making an investment for your company that will help keep you at the top of the game. In fact, you can’t afford not to hire one. When you decide what New York video production agency to hire, you should go with one who understands the following trends to determine which ones will work for your brand.

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Customizing Your Video Production To Better Engage Your Consumers

A hot trend in video right now is creating film campaigns that engage the customer via social media and applications and personalize video content to them through both the app and social media. An example of this would be when a full-service New York video production company helps you to create a video production that a customer can find on your website. Before they enter your website, they can enter their information via social media forms or apps and the video will then be tailored with their data, making it seem as if you are speaking directly to them. If you believe that this service would be beneficial to your business, work with a video producer that knows website video productions so that you get the most from the film.

Build Your Story With A Video Production Studio

In past campaigns, many New York video marketing companies created one film to tell the whole story, but the trend in 2024 is building a story using several smaller films that are then posted on different platforms, mostly digital services, at once to reach a wide range of people. That is, whether you own a small business in Queens, or an advertising agency on Broadway in Manhattan, you will want to choose a production company that has proven it knows digital marketing in East New York.

To create these films properly, you need to hire a video production studio who is capable of filming exciting short films your viewers want to see. You don’t just need a video company, but rather a full service video production studio that can create a cohesive, organized, production throughout the many smaller films you want.

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Companies That Offer Hybrid Video Production Services in New York Are Where To Look

When you really want to give your customer something new, you can try hybrid Video Production Services. Hybrid video production simply means combining Live Events and video elements to create something new for customers to sink their teeth into. Right now, live streams are rising in popularity, so working with a top New York video production company that knows live streaming and webcasting is going to be important, but if you want to add in the hybrid services you will also want to work with a New York production house that can do video elements like an action chyron or lower third, directly in the stream. You can also have a webcast streaming while you post a lower-third graphic or logo that directs consumers to your website, so you get to give them information without interrupting the live feed.

Work With Film Production Companies That Produce Quality Micro-Films

Go big or go home doesn’t necessarily mean that you have to create something big to have a big impact. In fact, today’s consumers prefer things that are small at least in film that is. Today, the big trend is micro films, or films that last less than 30 seconds, with some being as short as 15 seconds. If this is something that you are interested in doing, hiring New York Film Production companies that specialize in these micro films, particularly for corporate videos, is the best way to capitalize on the trend.

Film production companies in New York that have created these films for social media sites is exactly where you want to be, because social media is where these films are generally seen and shared. When you work with a creative agency that understands the value of micro films, and knows how to produce quality films, you will get video marketing at its peak in 2024.

Find a New York Production Company That Does Live Interviews

If you really want to stand out from other companies in the way that you reach your consumers in 2024, you should look at doing live videos. No doubt, you have seen a live video posted to a social media site, but if you think that you have to do them from your phone by yourself, you are mistaken. You can hire a New York production company that does live interviews or can set up a live set for you to host a round-table discussion with your staff. The production company will simply set up the live stream so that you can reach your consumers on your website or on a social media platform.

Consumers gravitate towards this type of film because it allows them to see you in real time, which gives them a glimpse into what is going on with your company, making them feel connected to you. You should plan to do these types of films often, if it is a trend you want to use, so selecting a top New York video production company that is near you or has offices close to you will be your best bet so that they can be available for these livestreams whenever you need them

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Pick a New York Video Production Agency That Values Blogging

When you stop to think about a New York video production agency, you are probably thinking of the film services that they can give you. Have you seen companies that utilize blogs, though? Some of the top production companies in New York are utilizing blogs for their companies, and this is something that you can do, too. But where does film come in? A good video production agency can help you create films that you will put directly into your blog. Companies that maintain blogs have a strong following, and people who view blogs now want to see more. That is why using short films inset in blogs is a great idea. Your consumers get information and entertainment in one place.

When you are deciding on the top New York video production company that you want to hire to help you create your next corporate video campaign, you need to do more than search for “production companies near me.” You need to understand the trends that are happening in film right now, and decide which ones would look great for your corporate videos. Beverly Boy Productions knows the trends, we know corporate film, and we can help you select the ones that will keep your company on The Cutting Edge of technology and marketing.