How to Utilize Video Marketing to Build Your Personal Brand

Whether you’re a business owner, freelancer, or an entrepreneur, building your personal presence online is more important than ever before. Learning how to utilize video marketing to build your personal brand could potentially help you to grow your online presence significantly larger and more profound than would be possible with any other form of content marketing for your personal brand. In fact, if you’re interested in achieving a strong audience following, targeted leads and a unique personal reputation online for your brand, video is a must!

Present Yourself via Video

The first step to engaging video marketing to build your personal brand is to create a video that presents you, as your brand. Think of it like an “About Us” page but in video form! Presenting yourself in a branded, personal video is a great way to connect with your target audience, share a little bit about who you are and what you do, and kick of your personal branding with video strategy. 

Your video should be between 1 and 2 minutes long, and it should provide a unique overview of your personal brand. This includes:

• Introducing yourself.
• Showing your audience what you do.
• Using audience targeting to explain WHO you’re interested in helping.
• Discussing how you can help your audience.
• Addressing why you’re the best person for the job.

Because your personal introduction video is probably going to be the very first video your audience sees in relation to your personal brand, it’s important to make a strong and unique first impression. Make sure that your video is produced with professional quality, it engages your target audience, and it is relevant to your brand.

Disperse Your Video

Learning how to utilize video marketing to build your personal brand continues after you’ve produced your video to include various acts of distribution. After you’re created a video to introduce yourself to the world, consider the following:

• Post your video on YouTube.
• Post your video on each of your social media platforms.
• Post your video on your website.
• Share your video in your email marketing campaigns.

Consider featuring your video on your YouTube channel so that anyone who visits your channel will immediately have access to an opportunity to get to know you!

Engage in Additional Branding Opportunities

Throughout the course of building your personal brand, you’re going to find that new opportunities to grow your brand frequently arise. Take those opportunities and get the most out of them! Engaging in additional branding opportunities as they arise is something that nobody but you can force yourself to do – but every opportunity is worth the effort because even if it doesn’t seem like it worked out good in the end, you learn from each opportunity you engage along the way!

Consider Creating More Videos for Your Personal Branding

The creation of additional video content that you can utilize in your video marketing efforts to build your personal brand is key to your growth. There are many different types of videos that you can produce in order to continue to grow your personal brand including:

• Video pitches or proposals.
• Video testimonials or references.
• Video case studies.
• Behind-the-Scenes style videos.
• Niche specific videos.
• Video courses.
• Thought leadership videos.

As you build your library of personally branded video content, you’ll find new and exciting ways to incorporate your video marketing efforts into your personal branding efforts. 

Incorporate Videos into Marketing Efforts

A common misconception is that you have do things a very certain way in order to be successful and that’s just not true! There are many ways to approach marketing, and personal branding, with or without video. If you’re just learning how to utilize video marketing to build your personal brand, the truth is, the more you can incorporate videos into your marketing and advertising efforts and initiatives, the stronger and more prominent your personal brand is going to be.

Consider the inclusion of videos in any of the following marketing efforts for your personal brand:

• Use videos to inform your audience about your achievements, interests, or value propositions.
• Incorporate videos into your email marketing and advertising campaigns.
• Use videos to boost traffic to your website or to increase organic rankings in the search engines.
• Incorporate videos into your social media marketing to increase reach by up to 1200%.
• Add videos to your website, blog or personal profiles online to increase audience awareness and boost recognition of your personal brand.

Building your personal brand with video is an ongoing task that is going to take a slow and steady approach. Fortunately, a plethora of opportunities exist to assist you in the process no matter where you are in your branding efforts. Whether you’re just getting started with the growth of your personal brand, or it’s something that you’ve been working on for some time, figuring out how to utilize video marketing to build your personal brand bigger, stronger, and more prominent is something that will help you to achieve great success online. 

Want to learn more about how to utilize video marketing to build your personal brand? Give Beverly Boy Productions a call!