How to Do Video Marketing the Right Way for Your Business?

As a business owner, if you’re not already using video in your marketing, you’re potentially missing out on the more than 78% of consumers that watch videos online every single day. In fact, your brand could achieve so much more with video including things like increased sales, higher website traffic, greater conversions, and more reach. These are just the tips of the iceberg in regards to what is possible when you learn how to do video marketing the right way for your business.

In addition to all of these potential benefits, learning how to do video marketing for your business can lead to higher revenue which is ultimately what most businesses are looking for, isn’t it? All in all, if you want to maximize your marketing ROI, the best way to go about that is to learn how to do video marketing the right way for your brand. But what is the “right way” to do video marketing?

Start by Focusing on Sharing Stories the Sales will Come

First things first, it’s important for you to lose the sell, sell, sell mindset. The days of producing video ads that strictly focus on a forced sale are GONE! There’s so much more to video marketing today than there once was. Today’s consumers are not looking for a standard video ad, they’re looking for a brand that they can engage with and that will entertain them. They’re looking for a relationship.

If you truly want to know how to do video marketing the right way, you need to start by focusing on stories and relationship building, not sales. If you do this, the sales will come as a side-effect of the relationships that you build and the stories that you share. 

But wait, is it really that easy? YES! In fact, 84% of people claim they’ve been convinced to purchase a product or service after they watch a company’s branded video. The video doesn’t have to be a product demonstration or a distinct sales advertisement, it needs to share the brand’s story in a way that the consumer connects with.

Know Your Target Audience

This is absolutely vital! As a brand, or business owner, you should already know your target audience, but we continue to be surprised at how many business owners do NOT know their target audience. You need to know who you are producing content for and why. You need to know what your target audience wants to see, what they need to see, and where they hang out so that you know where to show your videos. 

Follow these steps to define your target audience so that you can do video marketing the right way:

• Have clear buyer’s personas prepared in advance of creating your video.
• Think about your buyer’s in terms of more than just whether they are male or female with or without children. Consider also their occupation, hobbies, interests, goals, and challenges – keyword CHALLENGES!
• Think about the challenges that your products or services can solve for your buyers. 
• Carefully plan the purpose of your video. Will your video attract prospects, help a customer decide between your brand and another one, convert the prospect into the customer?
• Where does your audience hang out? Where are they watching videos most frequently and when? What kind of videos do they like?

If you don’t know these details about your target audience, you need to STOP! Take the time to figure all of this out before you move forward with your video marketing campaign. It’s simply not worth all of the hard work, time, and investment of resources to produce videos without a key focus on the target audience – you must now be producing blindly without any connection to the intended audience.

Have a Clear Purpose with Clear Goals

If you really want to know how to do video marketing the right way, you’re going to need to have a very clear purpose. This means you need to know why you’re producing your video and what you intend to achieve with your video. What are the goals?

For instance:

• I want to sell 10% more products.
• I want to increase website traffic by 30%.
• I want to generate 5% more calls to my business.
• I want to increase social reach by 20%.
• I want to increase customer engagement by 20%.

These are just a few of the potential goals that you could have. Now keep in mind that when you create goals like this you should also have a time attached to them. For example, your goal might be “I want to sell 10% more products over the next 60 days compared to the last 60 days.” It’s important that goals are SMART which means they are Specific, Measurable, Achievable, Realistic, and have a Time frame for completion.

Hire a Professional for Support

If you really want to know how to do video marketing the right way, you should probably consider hiring a professional film crew to work with! Just like you would hire an accountant to help you with the finances of your business, hiring a professional film crew to assist with the video marketing of your business can substantially improve your outcomes. 

Professional videographers know:

• How to align your brand in the industry for success.
• How to produce videos that are going to accelerate your business growth.
• What it takes to outshine the competition.
• How to share a story visually with your audience.
• What it takes to overcome challenges in production and in post-production.
• How to use all the latest technology and tools to produce professional quality videos that represent your brand.

Ready to get started? Give Beverly Boy Productions to learn how to do video marketing the right way for your brand!