10 Reasons to Hire an Award Winning Consumer Product Video Agency in New York City
The use of video to grow a brand is something many businesses in New York City are carefully considering. If you’re thinking about video marketing for your business, these 10 reasons to hire an award winning consumer product video agency in New York City can help you decide on what’s right for your business. Remember, nothing has been proven more effective in digital marketing than video! If you’re ready to drive results, consider these top reasons to hire an award winning consumer production video agency in New York City to work with your brand.
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1. 64% of Consumers Purchase After Seeing a Branded Video on Social Media
Branded video content has the power to drive consumer purchase decisions in positive directions like no other form of content ever has. In a recent study, more than 60% of consumers stated they were more likely to make a purchase after they saw a branded corporate video on social media.
2. Videos Increase Traffic to Websites, Landing Pages & Online Stores
Does your business sell convenience products? Things like everyday household items that we all need? Driving traffic to your landing pages and websites or to your Amazon store is important because selling convenience products is all about who you reach.
The more people you reach, the higher your sales — an award winning consumer product video agency in New York City knows just how to drive traffic to your product pages to generate sales for your brand.
In fact, landing pages with video have 65% higher conversion rates, so increased traffic and increased conversions can be achieved for your brand!
3. Video Shared 20X More on Linkedin than Other Content
Hiring an award winning consumer product video agency in New York City that can assist you with the production of targeted, native Linkedin videos could result in up to twenty times more shares for your branded content. Video content is shared more frequently than any other type of media.
4. Videos Increase Product Understanding
A recent study by Wyzowl found that 96% of consumer watch explainer videos in order to learn more about the products or services they’re considering for purchase, or have recently purchased and own.
Additionally, 94% of business owners state that explainer videos have helped to increase consumer understanding of their products. This is important because consumers want to know how a product works, and if it’s right for their needs before making a purchase decision.
Equally, after purchase, videos can help consumers to feel comfortable with the decision they made as they get to know the product and get the most out of it.
5. Videos Have 59% Greater Engagement on Facebook
Not sure whether you need videos for your Facebook page? What about 59% higher engagement? Businesses that incorporate video into their Facebook campaigns see higher engagement which leads to higher reach and greater conversions for their brand.
How can you afford NOT to hire professional help for your video campaigns?
6. Videos Increase Email Open Rates by 13% or More
The use of video can increase email open rates by 13% and including a video in your email marketing campaign can increase your click through rates substantially. Why is this important? Ask any award winning consumer product video agency in New York City and they’ll tell you email campaigns are the lifeline of ongoing consumer satisfaction.
In fact, if you use email to onboard new customers, sending them emails that include videos which show them how they can get the most out of their newly purchased products, not only will you create more satisfied customers, you’ll also reduce customer service calls and increase consumer satisfaction in your brand.
All because you chose to create videos that help your customers use your products and then you shared them with email!
7. More than 80% of Internet Traffic Goes to Video
Every award winning consumer product video agency in New York City knows that power of video and what it means to brands – and they are at the forefront of the more than 80% of internet traffic that is generated by video related searches.
This number is not only huge – it’s expected to grow even more in the next 3 years!
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8. Videos Increase Search Engine Results Page Rankings
Visual content is the lifeline to your growth in Google. Yes, you need great written content, but you also need great visual content, too! Adding a video to your website can increase your Search Engine Results Page (SERPs) Rankings making you more likely to rank first page.
Additionally, videos increase page dwell time, the likelihood of others linking to your content, and the likelihood of someone purchasing from you. It’s a no brainer!
9. Videos Shared 1200% more than Text and Still Images Combined
Posting text has a small likelihood of being shared, if the audience likes what they read. Posting text with an image has a stronger likelihood of being shared, if the audience likes what they see.
Posting video has an extremely large likelihood of being shared because this type of media is shared 1200% more than text and images combined. So if you want to be seen – video is the answer!
10. Video Grabs Viewer Attention & 60% Prefer Video over Other Content
Still not sure if you should hire an award winning consumer product video agency in New York City to help you boost sales and growth for your consumer products business? What if we told you that video grabs audience attention and that more than half of your audience naturally prefers video over other content?
With online shoppers confirming that they prefer video, along with all the other great statistics supporting the many ways that video helps your business while it helps the consumer to make a decision supporting your brand – can you afford NOT to hire a production agency to help you get started?
Give Beverly Boy Productions a call, we’ll help you begin creating the videos that your audience deserves!
