What is Priming Theory in Advertising and Marketing Videos?
WHAT IS PRIMING THEORY IN ADVERTISING AND MARKETING VIDEOS? Priming Theory is a powerful psychological concept that explains how exposure to specific stimuli can shape a person’s future thoughts, feelings, and behaviors. In the world of advertising and marketing videos, understanding Priming Theory is essential for developing content that truly connects with viewers and influences […]
Is Canva a Good Tool for Marketing Video Creation?
IS CANVA A GOOD TOOL FOR MARKETING VIDEO CREATION? In today’s digital landscape, video marketing plays a crucial role in enhancing engagement and brand awareness. As you look for streamlined solutions, Canva emerges as more than just a graphic design platform: it is now a versatile video content creation platform. With a wide array of […]
Marketing Video Production: Timeframes You Should Know
MARKETING VIDEO PRODUCTION: TIMEFRAMES YOU SHOULD KNOW In today’s digital landscape, mastering marketing video production is crucial for brands aiming to grab attention and boost conversions. Videos bring your message to life by merging dynamic visuals with compelling storytelling, making them an invaluable part of your marketing toolkit. Before cameras start rolling, you need a […]
What is Ambient Video Theory?
WHAT IS AMBIENT VIDEO THEORY? In today’s fast-changing digital landscape, ambient video theory provides a valuable framework for examining how video content integrates into our daily surroundings. Unlike traditional videos that demand our full concentration, ambient video is crafted to merge seamlessly into the background, subtly enhancing the atmosphere of a space instead of dominating […]
YouTube, TikTok, or Reels: Which Gets the Most Video Views?
In today’s fast-scrolling digital world, short-form video is king. Whether you’re a brand trying to build awareness, a content creator chasing engagement, or a marketer analyzing ROI, choosing the right platform—YouTube Shorts, TikTok, or Instagram Reels—can make all the difference. But which of these social video giants actually gets the most video views? Let’s break […]
Set Design Safety: Avoiding Common Hazards on Film Sets
Film sets can be fun and busy places, but they can also be risky if safety isn’t taken seriously. From heavy equipment hanging overhead to tight spaces with bad air, dangers are all around. The good news? You can avoid these problems with some simple steps. Here’s how to stay safe with rigging, stage construction, […]
The History of Video Advertisements: What Students and Marketers in the Future Should Understand
Video advertising has undergone a revolution unlike any other over the past few decades, shaping how brands communicate to consumers. From TV adverts to short-form video on digital media and interactive commercials, the landscape of video marketing keeps changing. As marketers, business people, and students anticipating a future career in media and advertising, understanding these […]
5 Social Media Video Marketing Statistics for 2026
Social media videos are all the rage. Platforms like Facebook, Twitter, Instagram and LinkedIn are consistently flooded with video content and are likely to continue to see video at the top of the share list throughout the next year. In fact, we’re super excited about the new year and can’t wait to share these powerful […]
5 Tips to Make the Most of Your 2026 Video Marketing Budget
Whether you’ve never produced video content for your brand or you’ve been producing videos for decades, you know by now that video marketing is a vital element to a successful brand strategy. So, now that it’s 2026 and you’ve got a video marketing budget to get started with corporate video production for the year, what […]
5 Reasons to Hire a Video Marketing Studio in 2026
Whether you’re totally new to video marketing or it’s something you’ve dabbled in a bit and have decided to go all-in with for 2026, as 2022 quickly comes to a close, you’re probably looking at your marketing budget and planning out upcoming campaigns for the new year. Hiring a video marketing studio to have on […]