What is Mobile Framing in Film?

Cinematography represents the shots that are produced by the filmmaker, but different types of cinematographic quality and various techniques can impact the outcome of the shots that are captured. The filmmaker is in control of the cinematography as well as the quality and individual framing of shots along with various other aspects of the composition […]
What Should be in a Pitch Deck for Film?

Producing a film is hard work. The industry is fast paced, over-saturated, and expensive. Small mistakes can cost big, particular when it comes to your pitch. Creating a pitch deck for you film that’s going to land you a distribution deal is all about building up excitement and anticipation among your audience of investors, financiers, […]
What are the Benefits of Sound Effects in a Film?

Sound is an incredibly powerful element in any film. Filmmakers incorporate sound effects into films to achieve a number of potential results or underlying benefits. What are the benefits of sound effects in a film? How do sound effects help a filmmaker to create a more immersive experience that drives the story along and creates […]
Should You Write a Treatment Before a Script?

Understanding when and in what order to write a treatment, script, or screenplay can be particularly challenging for a beginner. The terms, film treatments, screenplays, and scripts are often used interchangeably creating a misconception that they are all the same or that they all mean the same thing. However, treatments are not the same as […]
How to Write a Treatment for a Commercial

Commercials are an integral element to any advertising campaign and they’re increasingly popular . They are found in YouTube videos, on websites, and on a variety of social media platforms including Facebook, TikTok, and LinkedIn. A great commercial treatment is going to sell your idea while explaining in key detail just how you intend to sell […]
What is Transnational Cinema?

What is Transnational Cinema? A relatively new scholarly interest group which is devoted to the study of films which push beyond the boundaries of a particular nationality to include the competing theories or tendencies of more than one single nation or conceptual approach. Transnational Cinemas were proposed in November 2012 and have since become a […]
What is Third Cinema?

Various film theories and study styles exist to guide the representation of film projects and how they are studied. In fact, throughout the film industry there are many different styles and studies of film movements and aesthetics including third cinema. But what is Third Cinema in film? And what does it even mean? WHAT IS […]
How Does an Audience Process Visual and Sound Elements in a Film?

The use of visuals and sound paired together on screen has the power to evoke strong emotional responses and deep connections among the audience. Although audience perception and processing of film elements can vary greatly based on many different factors. The emphasis between what’s visible on screen and what the audience hears can have a […]
Match on Action: A Film Definition and Editing Technique

Audiences love to see films that have a lot of action and great transitions between scenes. But connecting these scenes in a way that allows for the most cohesive and seamless transition can be challenging. Filmmakers frequently use the match cut, also called the match on action, to achieve a seamless narrative in films. In […]
The Miniature Effect: Using Miniature Models in Film to Create the Impossible

Have you ever watched a film and wondered how the filmmaker managed to produce such an amazing scene? While filmmakers have long been masters of creating illusion and imaginary images on screen. There are just some scenes that make you wonder – how? Just how could that be possible? It’s the miniature effect. Otherwise more […]