Different Types of Video Content for Every Stage of the Marketing Funnel
Whether you’re trying to reach prospects to help them see your product or service as a potential solution to their problem, or you’re aiming more toward reaching current customers to help them feel comfortable with their purchase, knowing what type of video content is ideal for the marketing stage in which your audience is in […]
Tips for Repurposing Old Video Content into New Marketing Material
Repurposing old video content is one option you have to produce new marketing material in a flash. In fact, repurposing video content saves time and money when you need a way to come up with something fresh and new but are limited on resources. But what can you really do with all those old videos […]
Top 5 Features of Successful Online Video Content
The success you have online with online video content is really dependent on just a few things. Most important though, is quality! In fact, great online video content often includes these top 5 major features, each with a very strong focus on–you guessed it! Quality. Get an online video production quote here! Below, we’re showing […]
8 Benefits of Video Marketing for Small Businesses
Small businesses benefit greatly from video marketing. Especially when the content is created with strong goals and objectives that are relative to the success of the brand. Check out these 8 benefits of video marketing for small businesses and when you’re ready to get started with video marketing, give Team Beverly Boy a call! Get […]
5 Ways Buyer Personas Can Improve Your Video Targeting
Buyer personas have been used for quite some time in the marketing world to help businesses define the “ideal” buyers of their products or services and better target consumers with various marketing material. Social media and the rise in video marketing has made creating buyer personas that effectively target the ideal consumer even more vital. […]
9 Tips for Enticing Sales Videos that Drive Conversions
An exciting sales video is worth thousands of words! Audiences are faced with thousands of videos and tons of content online. How can you ensure that the videos you create are enticing and actually drive your viewers to take action? In a world where audiences are bombarded with content on a daily basis, these 9 […]
Best Practices for Landing Page Video Creation
Great landing page videos are the result of several best practices that come together to ensure a great production. In fact, landing page videos almost always follow a few essential rules if they are produced to succeed. Get a landing page video quote here! Follow along as we outline these best practices for landing page […]
Call to Action Tips for Strong Video Endings
It’s very common for businesses to put a lot of time, effort and hard work into the main content of a video and then to rush the end and pay little attention to the finesse of the call to action. However, if you want your video content to clearly connect with your audience and compel […]
5 Considerations Before Hiring a Videographer
So you are considering the idea of hiring a videographer? The process sounds simple enough, right? But what if you make the wrong decision? What if you spend thousands on a video that isn’t great? Suddenly the worries mount up and the entire idea of hiring a videographer seems much more challenging than it once […]
6 Reasons You Must Add Video Content to Your Marketing Mix
Whether you’re new to content marketing or you’ve been heavily involved in the use of top quality content to market your business or brand for the past decade, chances are you’re relatively new to video. The truth is, a lot of marketers are relatively new to adding video content to your marketing mix. That’s because […]