The ROI of Corporate Video Production at Scale: How Enterprise Organizations Measure, Maximize, and Defend Their Video Investment
Every enterprise marketing budget is under scrutiny. Every line item must justify its existence. Video production, particularly when it spans multiple markets and involves significant creative and logistical investment, faces some of the most intense ROI questions of any content initiative. The challenge is not that the ROI of corporate video production at scale is […]
How Long Does Video Editing Take?
Are you wondering how long it will take to edit your video? Many ask, “How long does video editing take?” and without boring you with too many details, the short answer is- video editing takes longer than shooting. We’re showing you what goes into video editing and what factors influence the amount of time that […]
How to Prepare for a Corporate Video 2 Person Interview Setup
Two person interviews can be incredibly impactful at the corporate level, but only if they’re filmed properly which means planning is absolutely essential. Preparing for a corporate video 2 person interview setup is really all about how you will frame each of your interview subjects both individually and together in order to capture the best shots. While […]
How to Write a Training Video Script
One of the most essential elements of training videos is not the video, but the script. The thing is, understanding how to write a training video script can be challenging for someone that’s never done something like that before. Writing the script, and finalizing it before production ensures that you don’t get to a point […]
Which Camera is Best for Corporate Videos?
WHICH CAMERA IS BEST FOR CORPORATE VIDEOS? Choosing the best camera for corporate videos is crucial to ensure you convey your brand’s professionalism and message effectively. Corporate video quality can shape viewers’ perceptions and determine how well your information is received. With so many camera options available, it is important to select a model that […]
How Are Teleprompters Used In Corporate Videos?
HOW ARE TELEPROMPTERS USED IN CORPORATE VIDEOS? Teleprompters have become indispensable tools in modern corporate video production. They enable presenters to deliver their messages seamlessly by displaying scrolling text in real time, which helps maintain clarity and confidence. The use of teleprompters in corporate videos is essential for effective communication, ensuring that key information is […]
Why Storyboard for Corporate Videos?
WHY STORYBOARD FOR CORPORATE VIDEOS? Storyboarding is an essential part of the filmmaking journey, especially when producing corporate videos. This technique involves crafting a detailed visual plan that organizes each shot before the filming process begins. Acting as a blueprint, a storyboard helps filmmakers and content creators visualize the narrative flow and structure, ensuring the […]
What’s Ruining Your Corporate Videos? 5 Mistakes to Avoid
WHAT’S RUINING YOUR CORPORATE VIDEOS? 5 MISTAKES TO AVOID In the fast-paced digital world, corporate videos are essential for strengthening your brand identity and building meaningful connections with your target market. Yet, many businesses unknowingly hinder their video marketing results by falling into common traps that undermine the effectiveness of their corporate video production. Creating […]
Boost Visibility: Corporate Video SEO for Web, YouTube & LinkedIn
BOOST VISIBILITY: CORPORATE VIDEO SEO FOR WEB, YOUTUBE & LINKEDIN Corporate video SEO is essential for enhancing the discoverability of your video content across digital platforms. By optimizing titles, descriptions, and metadata, you make your videos easier to find on search engines and social media. Video SEO goes beyond traditional written content strategies by emphasizing […]
Video Length vs. Viewer Retention: How Long Should Your Corporate Video Be?
VIDEO LENGTH VS. VIEWER RETENTION: HOW LONG SHOULD YOUR CORPORATE VIDEO BE? Viewer retention is one of the most important metrics for assessing the effectiveness of your corporate video. It measures the percentage of a video your audience watches before navigating away, providing valuable insight into how engaging your content truly is. High retention rates […]