- 23 years in business
- 25k videos produced
- 24 hour customer service
For over 20 years, our Springfield, MA TV commercial production company has assisted brands—from burgeoning ventures near the MassMutual Center to well-established Fortune 500 companies—stand out amidst the city’s bustling atmosphere. We create engaging 15-, 30-, and 60-second commercials crafted to excel on both prime-time TV and today’s leading OTT platforms.
If you are looking for a Springfield, Massachusetts TV commercial production team that merges high-level creative skills with local expertise, your search ends here.
Once your commercial is finalized, it can be aired throughout the Springfield, MA region on cable operators like Charter Spectrum or Comcast, or distributed via local affiliates such as WWLP 22 (NBC), WSHM-LD (CBS), and WGBY (PBS).
Our team is here to guide you through the process with broadcasting networks to assure your advertisement airs. We take care of everything from encoding specifications and closed-captioning to traffic delivery and network approvals, ensuring that your advertisement runs seamlessly without any delays. With Springfield providing access to a diverse audience across the region—and even more through connected devices—this is an opportunity for visibility you won’t want to overlook.
If you decide to film your TV spot in Springfield, there are numerous resources we can offer for your project. Using industry-leading cameras from brands like Canon and RED, along with skilled crews, we are ready to film your advertisement in striking HD or 4K. We also provide dynamic aerial videography utilizing drones to capture views of Springfield’s skyline, parks, or your venue from a unique perspective.
We employ seasoned directors of photography, gaffers, and Springfield-based television commercial experts—available even for short half-day projects. Looking for a cinematic appearance? We’ve got that covered with track and dolly systems, jibs, Steadicams, or gimbals. Interested in cost details? Our team is prepared to guide you through all aspects of pricing.
From a precise 30-second call-to-action to an engaging 2-minute direct-response segment, our editors are equipped to manage a variety of formats. We create everything from 15- and 30-second broadcast ads to 60-second brand narratives and 90-second DRTV or infomercial-style segments, plus OTT-friendly variations such as 6- to 10-second bumpers. Each project undergoes careful editing, color grading, and is provided as ProRes and H.264 masters, along with versions optimized for social media to enhance shareability.
You will receive both a broadcast-quality master and a web-ready file, which allows you to effortlessly promote your commercial on social media, your website, or wherever your audience engages. With our streamlined workflow, your promotional video production is always ready to create an impact, regardless of its platform.
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OWN, FORBES, AND DR PEPPER HAVE TRUSTED US WITH THEIR CORPORATE VIDEO NEEDS. THEY KNOW TEAM BEVERLY BOY BASED IN Springfield HAS THE SKILL THAT EXCEEDS EXPECTATIONS!
 WITH TEAM BEVERLY BOY YOUR AUDIENCE WILL FALL IN LOVE WITH YOUR NEXT TV COMMERCIAL.​
Our process starts with understanding your vision, followed by pre-production planning (scriptwriting, casting, location scouting), production (filming), and post-production (editing, color grading, sound design).
Most projects move from concept to airdate in 4–6 weeks. Tight‑turn projects can be delivered in as little as 10 days with our expedited workflow.
Costs can vary widely depending on factors like the commercial’s length, talent, locations, and special effects. Projects can range from $5,000 for simple productions to over $1,000,000 for high-end commercials.
Yes, we provide full casting services for actors, models, and voice-over talent, as well as location scouting to find the perfect backdrop for your commercial.
Our in‑house VFX team provides everything from simple logo reveals to complex CG integrations—ideal for high‑impact TV ad production Springfield, MA campaigns.
We work closely with your team to ensure the commercial aligns with your brand’s message, audience, and goals, incorporating feedback at each step of the process.
While we specialise in production, we partner with trusted media‑buy agencies and can coordinate local or national placements for your finished spot.
Yes, commercials are a specialized segment of the film industry. They combine storytelling, cinematography, and marketing strategies to create short-form content aimed at promoting products, services, or brands.
Modern campaigns repurpose TV ads for streaming platforms, social feeds and pre‑roll, making television commercial production a key component of integrated digital marketing.
Writing a commercial video involves several steps: identifying the target audience and key message, crafting a compelling story or concept that aligns with the brand’s values, writing a script that succinctly conveys the message within the commercial’s duration, and finally, planning the visual and auditory elements that will bring the script to life.
The length of a video commercial can vary, but the most common durations are 15, 30, and 60 seconds. The choice depends on the complexity of the message, the platform where it will be aired, and the budget. For online platforms, shorter formats (even 6 to 10 seconds) are becoming increasingly popular for their ability to capture attention quickly.
Yes. Exterior shoots generally require a permit. We handle the paperwork and insurance so your TV commercial production Springfield shoot stays compliant.
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